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Unlike traditional DFS operators that are business-to-consumer products, USFantasy is a pari-mutuel platform that can be leveraged by existing gaming operators.
Things had started out slowly for USFantasy, which was only in three books to start the NFL season. While USFantasy was approved for a gaming license in Nevada back in June, getting sportsbooks signed on and approved by state regulators has been a slower process than expected.
But the platform has been increasing where it can be accessed each week. Here are the sportsbooks that now feature USFantasy, according to the company.
USFantasy expects to be in more than 60 books in the coming weeks. The biggest segment noticeably absent from the list, currently, is Las Vegas MGM properties.
The gaming industry has expressed interest in getting into the DFS business, and USFantasy is casinos’ first real foray into the space. (Exceptions include a tribal casino in Minnesota that is offering a DFS platform; and casinos have hosted live DFS events in the past. A new product based on keno and aimed at casinos is also being developed.)
In its model, USFantasy creates pools of players at different positions: quarterback, running back, etc. A bettor goes to a sportsbook and picks players much like they would select horses in a race: You can select a player to “win,” “place” or “show” based on their odds, which vary as bettors place wagers. If you select a player that puts up the most fantasy points based on USFantasy scoring system, you win money.
You can also place other wagers like in horse racing: exactas (picking the top two fantasy players in a single pool) and daily doubles (picking the top fantasy players in two different pools).
The odds for this week’s NFL pools can be seen here.
The exposure of USFantasy to casino patrons has been fairly limited in recent weeks, so it will be interesting to see if the product gains traction as bettors become more familiar with the product and as it is available at more venues throughout the NFL season.
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