Caesars Archives - Legal Sports Report

Caesars Sportsbook To Invest $1 Billion In US Sports Betting But Is It Enough?

Caesars will spend $1 billion over the next couple of years to back its new sports betting app, but will it be enough to dent rivals? Read More

Posted on: August 4, 2021 | | Brad Allen

Caesars Relaunches ‘Unified’ Sports Betting App Following William Hill Migration

Caesars unveiled a new unified sports betting app following its integration with William Hill. The casino giant announced Monday it relaunched Caesars Sportsbook on William Hill’s Liberty platform. It also integrated Caesars’ loyalty program Caesars Rewards into the app. The majority of William Hill sportsbooks also rebranded to Caesars Sportsbook, with a handful of exceptions. The […] Read More

Posted on: August 2, 2021 | | Brad Allen

The Week In Sports Betting News: Turn Those Ears To The Street

Happy Monday, folks. Sports betting news turned a bit ugly this weekend with the allegations against NHL forward Evander Kane of wagering on hockey, including his own games. Kane denies the charges levied on social media by his estranged wife. Certainly there is more to come as the league investigates. The LSR Podcast looked at some […] Read More

Posted on: August 2, 2021 | | Matthew Waters

Meet The Ravens First Sportsbook Partner Under New MD Sports Betting Law

The Baltimore Ravens named BetMGM as an official gaming partner just one day after MD sports betting became a reality. Under the agreement, BetMGM signage will feature throughout M&T Bank Stadium, as well as on Ravens digital and social media. The two parties will also work on Ravens-specific promotions and marketing campaigns inside the BetMGM […] Read More

Posted on: May 20, 2021 | | Brad Allen

Stadium Sportsbooks Next Door To Each Other In Arizona Sports Betting Market

The major stadiums in downtown Phoenix both will have sportsbooks, as the Arizona sports betting landscape takes shape. Gov. Doug Ducey signed Arizona sports betting legislation and a new tribal compact last month. Since then, Arizona sportsbook partnerships emerged, as well as clarity on when the state might launch. On Thursday, the Arizona Diamondbacks announced a […] Read More

Posted on: May 6, 2021 | | Pat Evans

Caesars Going All-In On House Sports Betting Brand Following William Hill Deal

Caesars is planning to invest heavily in a combined Caesars Sports brand, drawing on the BetMGM model that has show recent success. Read More

Posted on: May 5, 2021 | | Brad Allen

William Hill US CEO Joe Asher Out As Caesars Finishes Takeover

New William Hill owner Caesars Entertainment will be moving forward without the head of the sportsbook’s US operations. Joe Asher, CEO of William Hill US since 2012, stepped down, both Caesars and Asher confirmed Thursday. CDC Gaming Reports first reported the information. “This is true,” Asher told LSR in an email. “Future plans are to take a little […] Read More

Posted on: April 22, 2021 | | Matthew Waters

Caesars $3.7 Billion Acquisition Of William Hill Finally Closing

William Hill is set to delist this week after the UK High Court approved the $3.7 billion takeover by Caesars. Read More

Posted on: April 20, 2021 | | Brad Allen

The Week In Sports Betting News: NFL Gets Betting Partners

Happy Monday, everyone. There was quite a steady flow of sports betting news last week as legislatures continue and some of the first big states show how revenue reports were impacted by March Madness. Some of those topics and more were touched on the LSR Podcast. Make sure to subscribe on your favorite podcast app […] Read More

Posted on: April 19, 2021 | | Matthew Waters

Hell Frozen Over: NFL Signs Sports Betting Deals With Three US Sportsbooks

The NFL appears to be recovering quite well from the damaging effects of legal US sports betting. The league announced Thursday it will partner with three prominent sportsbooks in the United States: Caesars DraftKings FanDuel The NFL becomes the last of the four major US professional sports leagues to add sports betting partnerships. In a […] Read More

Posted on: April 15, 2021 | | Adam Candee