Caesars Turns Focus To Sportsbook Upgrades After Slashing Ad Spend

Caesars will continue its pullback of online sports betting marketing spend, but executives feel there is still market share growth to be found. Last year, the company relaunched its Caesars Sportsbook and secured 15% overall online US sports betting market share, according to Tuesday’s second-quarter Caesars (CZR) earnings call. CEO Tom Reeg said the company […] Read More
Posted on: August 4, 2022 | Sports Betting | Pat Evans
Arizona sports betting

Quite A Spread: Caesars Ties Guy Fieri Eats To Arizona Sports Betting

Caesars has opened its permanent retail outlet for Arizona sports betting, complete with a culinary twist. Caesars announced Tuesday it opened its in-person sportsbook at Chase Field, home of the Arizona Diamondbacks, in Phoenix. The new establishment also features Guy Fieri’s DTPHX Kitchen + Bar. The two-story, 22,300-square-foot Caesars Sportsbook is the second retail sportsbook […] Read More
Posted on: June 22, 2022 | Sports Betting | Pat Evans
sports betting advertising

Data Shows Sports Betting Advertising Blitz Has Massive Scope

The sports betting advertising blitz is not just your imagination. From September 2021 through May 2022, US sports betting operators spent an estimated $282 million on TV advertisements, according to an iSpot.TV report released last week. The advertising generated more than 18 billion impressions. Both figures are a significant gain compared to the prior year, […] Read More
Posted on: June 15, 2022 | Sports Betting | Pat Evans
North Carolina sports betting

Can North Carolina Sports Betting Bill Continue Last Year’s Momentum?

A North Carolina mobile sports betting bill will start the 2022 session already on the final stretch. The North Carolina General Assembly convenes Wednesday with sports betting legislation already through one chamber. The NC sports betting bill, SB 688, appears it could advance quickly, as it has the backing of House leadership, industry sources told LSR last week. […] Read More
Posted on: May 16, 2022 | Regulation Sports Betting | Pat Evans
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