Caesars continues its push with its new online casino brand.
After launching Horseshoe Online Casino in Michigan last month, Caesars has rolled the platform out in three additional online casino jurisdictions this week: Ontario, Pennsylvania and West Virginia.
The brand will also launch in New Jersey and other markets, pending regulatory approval.
“The Horseshoe brand is anchored by a promise to put the player first,” Caesars Digital SVP and Chief iGaming Officer Matt Sunderland said in a release. “A brand with such a storied past deserves an online equivalent that pays respect to the legacy it has established in gaming, and that is what we’ve created with Horseshoe Online Casino. This launch reinforces our multi-brand online casino strategy by seamlessly bringing another one of our world-class Caesars brands into the palms of players’ hands.”
Horseshoe Online Casino features
The new app is part of a multi-brand online strategy and builds on the company’s 10 Horseshoe casinos across the North American landscape. It works on a natively built platform and includes customizable player promotions.
The Horseshoe app offers branded gambling titles through partnerships with various industry service providers. The titles include Horseshoe Rising Rewards, 2x3x Horseshoe and Horseshoe 3 Coin Cowboy.
It also integrates with the Caesars Rewards program. The app joins the company’s iGaming portfolio, which also includes Caesars Palace, Harrah’s and Tropicana-branded online casinos, along with Caesars Sportsbook and WSOP.com.
Caesars builds out digital business
While Caesars reported a $9 million quarterly loss earlier this week, the digital arm was a bright spot in its earnings report.
Caesars Digital, however, provided year-over-year growth of nearly 41% to $303 million in revenue from $215 million in the third quarter of 2023. That resulted in an adjusted EBITDA of $52 million.
The iGaming business reported an 83% increase in net revenue from the same period last year.
