Kalshi has partnered with Genius Sports for official sports data, marketing and integrity services as prediction markets increasingly adopt the commercial infrastructure long used by traditional sportsbooks.
Kalshi announced Wednesday, that Genius will provide it with official real-time data across its global soccer rights portfolio, including the English Premier League, Serie A, Liga MX, Ligue 1 and the Argentine Primera División. The partnership includes integrity monitoring, information-sharing provisions and marketing services through Genius’ Legend-owned media properties.
Genius announced a similar partnership with Polymarket this week covering official data, live streaming, integrity services and league intellectual property across select competitions.
Genius’ stock was up around 2% at 11 am Eastern on the news after jumping 14.3% Tuesday on the Polymarket news.
Official data ‘more important than ever’
Kalshi will use official league data to settle sports prediction market contracts, a move designed to improve transparency and reduce reliance on unofficial or delayed data feeds.
“As the prediction market ecosystem continues to expand at a rapid pace, the use of official data and integrity services is more important than ever,” Adam Barrick, Kalshi’s head of sports partnerships, said in a statement.
“We’re proud to partner with Genius Sports, with their proven track record in providing the highest quality sports data and working alongside leagues to protect the transparency of sporting competitions.”
Kalshi adopts integrity services
Along with licensing official data, Kalshi will join Genius Sports’ information-sharing network, which includes enhanced market monitoring and restrictions around certain market types intended to help protect sporting integrity.
Genius said the partnership reflects the growing need for trusted data infrastructure as sports prediction markets expand.
“Prediction markets will scale on a foundation of trusted, fast and accurate data, reliable technology and robust integrity services, and that is exactly where Genius Sports is uniquely positioned,” said Sean Conroy, Genius’ executive VP of rights and partnerships. “This partnership with Kalshi demonstrates how we can provide the essential technology layer that enables accurate and transparent sports markets.”
