Polymarket is partnering with Genius Sports to integrate live game streaming into its U.S. prediction markets platform.
Genius announced the deal Tuesday, referring to Polymarket as a “pioneer in pairing live sports streams with related real-time event contracts.” The agreement includes exclusive streaming rights and league trademarks across select competitions, including Italian soccer league Serie A, as well as official data sharing.
The partnership also means Polymarket will participate in information-sharing with Genius for integrity purposes. The two kicked off their relationship in June after Polymarket became the official U.S. sponsor of LIGA MX, a deal that included Genius’ official data and integrity services.
The market seemed to approve of the deal with shares of Genius up more than 10% as of 11 a.m EST.
Polymarket, Genius on the deal
The partnership is a key step for Polymarket and for future of prediction markets in general, Ari Borod, president of sports business development said.
“Live streaming, official data and integrity infrastructure play an important role in establishing an engaging product that customers can depend on,” Borod said. “Our partnership with Genius Sports gives professional leagues direct visibility into prediction market activity around their competitions and reflects the standard we hold across every official league relationship we build.”
Getting these safeguards in place was not “optional,” according to Sean Conroy, Genius’ executive VP of rights and partnerships.
“Prediction markets are emerging as an important new way for fans to engage with live sports,” Conroy said. “As the category continues to grow, robust integrity safeguards are not simply optional; they are foundational. By bringing together official data, live streaming, league IP, integrity services and the reach of our Legend media network, we are helping Polymarket deliver a differentiated and trusted experience for sports fans across the U.S.”
Polymarket also has official partnerships in the U.S. with the MLB, MLS, NHL and its New York Rangers, and UFC.
