Polymarket signed two new predictions partners in two days, including its first sports franchise and the publisher of the Wall Street Journal.
The first deal announced Wednesday was with Dow Jones, which also owns brands like Barron’s and MarketWatch. Polymarket’s data will be “displayed through dedicated data modules on Dow Jones digital properties, including homepage and market-related pages, as well as through select print placements.”
That was followed on Thursday by the deal with the NHL‘s New York Rangers. Polymarket CEO Shayne Coplan called the partnership a “new, dynamic layer” for fan engagement.
“Prediction markets offer fans a real-time, interactive way to connect with the game, and the Rangers are an ideal franchise to bring this experience to a broader audience,” Coplan added.
Second NHL team with predictions deal
Both Polymarket and Kalshi partnered with the NHL in October as the league’s official prediction market partners.
Kalshi CEO Tarek Mansour called its first deal with a US professional sports league an “important milestone.”
“It should be clear now – prediction markets are here to stay,” Mansour added.
Kalshi then announced its deal with the Chicago Blackhawks in December.
Polymarket not yet fully live in US
Polymarket is still inching its way back into the US and remains in its beta period, which opened at the end of November.
The brand was blocked from accessing the US in 2022 after it was banned by the Commodity Futures Trading Commission for allowing trades without approval.
Polymarket announced its return to the market in July and purchased the QCX exchange for $112 million.
Playing catch up
While Polymarket’s beta phase continues, the rest of the predictions world continues to build out around it.
Kalshi is routinely crossing the $1 billion mark in weekly volume, much of which is sports trading. Meanwhile, DraftKings, Fanatics and FanDuel are all live with their own predictions products after all three launched in December.
Kalshi is also adding a differentiator in a VIP program for its top traders.
