Kalshi CEO Tarek Mansour is putting a lot of weight behind the deals his company and Polymarket signed with the National Hockey League.
The league announced Wednesday that the two operators have signed on as the NHL’s official prediction market partners.
“Teaming up with the NHL is an important milestone for Kalshi and the industry at large,” Mansour said. “To have a league like the NHL embrace Kalshi is a testament to the integrity, safety, and trust with consumers that Kalshi has spent years building during our time pioneering this asset class.
“It should be clear now – prediction markets are here to stay.”
Details of Kalshi, Polymarket deals
The deals with the NHL seem to be modeled after the sports betting and online casino deals that have been struck between online gaming operators and other teams and leagues.
Both Polymarket and Kalshi will get access to proprietary data from the NHL as well as the right to use the NHL’s logos. Their partners will also get the right to use those trademarks as well.
The brands will be visible during NHL broadcasts including the regular season, playoffs, NHL Winter Classic and NHL Stadium Series via the NHL’s digital dasherboards and blue line slot virtual signage.
Polymarket CEO: appreciate NHL’s support
Polymarket CEO Shayne Coplan expressed his appreciation to the league for recognizing predictions as a way to drive engagement.
“The NHL has always been about giving fans an incredible experience. We’re excited to bring that energy to Polymarket, where fans can engage with the NHL and its teams in a new way,” Coplan said. “Together, we’re making the game more interactive and connected, and we appreciate the support of the NHL in recognizing the future of fan experiences benefits from engagement with prediction markets.”
Keith Wachtel, president of NHL Business, called the two brands “ideal” partners.
“As prediction markets continue to evolve at a rapid pace, partnering with the two market leaders, Kalshi and Polymarket, provides a tremendous opportunity for the broadest fan engagement during the NHL season,” Wachtel said. “Polymarket and Kalshi are ideal partners as this category continues to grow and expand.”
