FanDuel, SiriusXM Close To Going Exclusive As Marketing War With DraftKings Escalates

Written By

Updated on

FanDuel on SiriusXM

Satellite radio provider SiriusXM and daily fantasy sports website FanDuel are close to a sponsorship deal that would lock out rival DraftKings, according to an industry source.

Carving out space

Adam KrejcikManaging Director of Digital & Interactive Gaming at Eilers Research, an expert in the DFS space, broke the news on Twitter:

The likely deal is meant to push FanDuel’s profile up on SiriusXM’s wide array of sports programming, including a station dedicated to fantasy sports.

That news comes on the heels of a pending deal between DraftKings and ESPN that would effectively shut FanDuel and any other DFS site out of the family of sports networks. And FanDuel is closing in on a new round of funding that would push its valuation to $1.5 billion.

Another battle in the marketing war

FanDuel and DraftKings now seem to be ramping up efforts to lock up sponsorship deals, of any type.

Clearly, FanDuel and DraftKings have no intention to sit still in their high-stakes battle for DFS supremacy. So where are the two sites headed next?

More league, team and player deals

Although a lot of teams have picked a side in the FD/DK war, the majority of teams in every sport have not signed deals.

More media deals

The pending deals with ESPN and SiriusXM are likely just the first volley by the two sites as they attempt to gain exclusivity, or at least an advantage, in different platforms. Here’s a look at some other media that might be in the crosshairs next:

Events in the DFS industry has been transpiring at a blistering pace of late. And more dominoes are sure to fall in the coming days, weeks and months.