Indiana Sports Betting Mobile Growth Outpacing Even The Biggest Markets

Posted on March 10, 2020

The mobile share of Indiana sports betting handle surged again in February, continuing a growth streak since its October launch.

Indiana sportsbooks took $187.2 million in bets last month, up 9.6% from January. Online accounted for $145.9 million, or 77.9%, up from 72.2% in January.

Online market share has steadily grown in Indiana sports betting over the first five months of operations. The state’s first three sportsbook apps launched with a 52.4% share in October.

Total revenue was $11.1 million for an implied hold of 5.9%, according to the state report.

Mobile Indiana sports betting growth tracking

Indiana sports betting’s steady online growth has been seen in other states with open mobile wagering.

Pennsylvania‘s online share was around 89% in January, while New Jersey‘s was 87%.

New Jersey, of course, is also aided by online handle coming from New York’s residents crossing into the state. That total was estimated at $837 million last year alone.

DraftKings remains biggest online sportsbook

DraftKings Sportsbook again took the top spot with $74.1 million in handle. That’s up 12.3% from January’s total.

FanDuel Sportsbook continues to close the gap between the two. FanDuel took $63.8 million in bets last month, up 28.9% from January.

The fight for mobile market share will continue to heat up. BetMGM did $70,061 in its first few days after launching at the end of February.

PointsBet also launched last week. CEO Sam Swanell said he’s excited about the opportunity since there are still just a handful of operators.

Unibet also signed an agreement with Caesars to launch sports betting in Indiana.

Chicago still contributing – for now

Another IN sports betting trend that continued last month was the contribution from Chicago sports bets.

Caesars’ Horseshoe Hammond, the closest casino to Chicago, again took the top spot for retail handle with $12.4 million.

Whether or not that continues will be a storyline to watch over the coming months. Rivers Des Plaines officially took the first sports bet in Illinois on Monday.

Indiana sports betting also benefiting from Ohio

Ohio’s impact is also still felt at Penn National‘s Hollywood Lawrenceburg, which ranked second with $6.8 million in retail handle.

The casino is about a half-hour drive from downtown Cincinnati.

The sportsbook and the traffic it brought to the casino accounted for an estimated 10% of the casino’s EBITDA in the fourth quarter, according to Penn.

Indiana Super Bowl handle finally released

Indiana was one of the few states that did not specifically break out Super Bowl handle following the game.

We now know sportsbooks took $11.6 million on the game.

That brings total reported Super Bowl handle to more than $280 million from 11 states.

Matthew Waters Avatar
Written by
Matthew Waters

Matthew Waters is a reporter covering legal sports betting and the gambling industry. Previous stops include Fantini Research and various freelance jobs covering professional and amateur sports in Delaware and the Philadelphia area.

View all posts by Matthew Waters
Privacy Policy