Two new states as Unibet expands
Legal Sports Report

Unibet Doubles US Market Access Through Caesars In Iowa, Indiana Sports Betting

Unibet

Kindred Group has secured access to its third and fourth US states through a new agreement with Caesars Entertainment.

The 10-year market access deal will see the Unibet brand enter Indiana through Caesars’ Horseshoe Hammond Property, and Iowa with Harrah’s Council Bluffs.

No timeline for the launch was given, but the agreement could “potentially” extend to additional states, the partners said.

“We are thrilled to further extend our presence in the US together with one of the world’s most renowned and diversified casino-entertainment providers,” said Manuel Stan, SVP of Kindred US. 

“Caesars’ geographical spread in the US gives us a unique opportunity to build our footprint, with Indiana and Iowa next in line and potential other states lined up. We also share Caesars’ vision to offer customers an unforgettable experience where every guest is treated like a Caesar.”

Unibet powered by Pala Interactive

Kindred said it would use Pala Interactive technology for its launch in the new states. That includes Pala’s Player Account Management system, Pala online casino products, and integration with sports betting provider Kambi.

The Unibet-parent company is already live in New Jersey and Pennsylvania through deals with Hard Rock and Mohegan Sun Pocono, respectively.

Kindred is committed to US expansion

Kindred Group took a nearly $8 million EBITDA loss on its US operations in Q4.

Kindred CEO Henrik Tjarnstrom said the loss was in line with internal expectations and the business was showing good momentum for future quarters.

Kindred will publish its full Q4 financial report on Wednesday.

Still room for Caesars Sports

Caesars said it could continue to operate its own sports betting offering under the Caesars Sports brand in Iowa and Indiana.

“As Caesars Entertainment continues to gain state approvals for legalised sports betting in the US, we look forward to adding Kindred to our list of sports betting partners in certain states,” said Christian Stuart, EVP for Caesars Entertainment.

Brad Allen
- Brad has been covering the online gambling industry in Europe and the US for more than four years, most recently as the news editor at EGR Global.
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