The growing Indiana sports betting market will get its fifth mobile sportsbook Tuesday when BetMGM launches with Boyd‘s Belterra casino.
BetMGM received its temporary license last month and was officially cleared for Indiana sports betting launch on Monday. The app is powered by Roar Digital, the joint venture between MGM Resorts and GVC Holdings.
This is BetMGM’s fourth mobile state after adding Nevada and West Virginia this year. The app originally launched in New Jersey and since has been overhauled.
Indiana sports market still ramping up
Roar’s sportsbook app is coming into an IN sports betting market that is still rapidly growing, but it might be difficult to get market share.
Indiana’s handle grew 5.6% to $170.8 million in January compared to December. That includes 11.6% growth for online handle, which hit $123.4 million.
But that online handle was largely dominated by DraftKings Sportsbook and FanDuel Sportsbook. Nearly 94% of the $123.4 million was bet on one of those two platforms with DraftKings leading the way at $66 million.
Nearly all of the remaining handle was taken by BetRivers. Churchill Downs‘ BetAmerica had less than $90,000 in handle.
The market is only going to get more crowded as well. Both BetIndiana and PointsBet also have their temporary vendor licenses.
BetMGM has more launches planned
Indiana marks the third new state launch this year for BetMGM but there’s plenty of work left to be done.
MGM COO Bill Hornbuckle expects BetMGM to be live in eight states by the end of the year. That includes retail operations, meaning there are at least three new states on the horizon. BetMGM also operates retail sports betting in Mississippi.
One of those states will undoubtedly be Michigan, where Hornbuckle said the company “hopes to dominate.” MGM operates MGM Grand Detroit.
Hornbuckle admitted the joint venture got off to a bit of a slow start in New Jersey but is in a “much better place” now.