Legal Sports Report

BetMGM Arrives Before Super Bowl Betting In Growing Online WV Market

Super Bowl betting

BetMGM now operates in two states after recently launching its mobile WV sports betting app.

The start comes just in time to capture valuable Super Bowl betting customers in West Virginia. It gives the Mountain State its third mobile sportsbook.

BetMGM, the product of a joint venture between MGM Resorts and GVC Holdings called Roar Digital, is partnered with The Greenbrier. It’s the second skin utilized by the resort after FanDuel Sportsbook launched before the NFL season.

DraftKings Sportsbook, partnered with Penn National‘s Charles Town, is the other operator in WV sports betting.

BetMGM also planning IN, NV launches

BetMGM is finally rolling out in multiple states.

After initially launching in New Jersey last year, there are at least two more state rollouts planned soon. The app was recently approved in Nevada and is expected to go live before March Madness.

Also pending is the app’s launch in Indiana after getting its temporary operating license earlier this month. BetMGM is partnered with Boyd’s Belterra casino in the state through a market-access agreement signed between Boyd and MGM in 2018.

More WV competition coming after Super Bowl

After a relatively quiet period in West Virginia, the market is finally starting to expand right before Super Bowl betting.

Online WV sports betting was originally launched in late 2018 by Delaware North. But the BetLucky app was up and running for less than four months before it was pulled.

Delaware North’s provider, Miomni, had a dispute with one of its technology providers, which led to the company halting its sports betting before March Madness.

Delaware North this week signed an agreement with IGT and Genius Sports to launch WV sports betting again. Lottery officials noted that relaunch is expected in the near future.

BetMGM not yet hitting expectations

BetMGM hasn’t yet taken the New Jersey market share GVC CEO Kenny Alexander had hoped.

Alexander said he expected 10% to 15% of New Jersey’s market share by March. As of December, BetMGM’s New Jersey partner, Borgata, accounted for just 7.7% of sports betting revenue.

But the app also has an agreement with Yahoo Sports that should lead to players in new states. Yahoo integrated BetMGM’s odds into Yahoo Sports in mid-November. It allows readers to click through to BetMGM to place a bet in the states where BetMGM operates.

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- Matthew Waters is a reporter covering legal sports betting and the gambling industry. Previous stops include Fantini Research and various freelance jobs covering professional and amateur sports in Delaware and the Philadelphia area.
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