Hard Rock Bet and Genius Sports have agreed on a deal to power the sports betting app with official data and betting services from the NFL’s exclusive distributor.
The sports betting data supplier provide Hard Rock Bet with official data and live trading services across major leagues including the NFL, Premier League, Serie A and the European Leagues, according to the announcement.
The company supplies similar feeds to operators such as DraftKings, FanDuel and bet365. Hard Rock has been building market share since launching in 2023, and with this deal will soon offer the interactive betting and streaming features several of its rivals have embraced.
Hard Rock Bet integrating BetVision
Hard Rock Bet will integrate BetVision, Genius’ low-latency streaming tool that combines live video with interactive stats, on-screen graphics, and integrated betslips. Bettors on the app will be able to stream more than 23,000 other live sporting events.
A new Touch to Bet feature will let users tap directly on a player during a live broadcast to see related betting markets and instantly place bets without leaving the stream.
“Sports fans don’t just want to watch — they want to engage, interact, and be part of the action,” Matt Primeaux, Executive Managing Director & President at Hard Rock Digital, said in a press release. “This expanded partnership with Genius Sports and the addition of BetVision will help us deliver a dynamic, more entertaining experience for every player on our top-rated app.”
Genius Sports leverages NFL
Genius locked up rights to distribute the NFL’s official play-by-play data, Next Gen Stats and in-game betting feeds through the 2030 Super Bowl earlier this year. The NFL pact also gave Genius rights to distribute live game video via BetVision and to manage in-game NFL digital ad inventory.
One betting operator reported that 76% of its NFL handle from BetVision users last season came via live bets, highlighting how integrated streaming can shift consumer behavior.
The company has leaned on those rights to drive growth in its betting technology division, which generated $87.5 million of revenue in Q2. It also raised full-year revenue guidance to $645 million, pointing to surging demand from sports betting operators.
