Sportradar is rolling out its Alpha Odds product into cricket, the company announced Thursday, expanding its AI-driven betting solution to one of the world’s most-bet sports.
The expansion brings Alpha Odds to a market that generates an estimated €80 billion annually in global sports betting handle, giving Spotradar’s partner sportsbooks access to real-time pricing and liability recalculations across more than 600 cricket markets per match, according to a press release.
“Introducing Alpha Odds into cricket is a game changer,” Darren Small, Sportradar SVP of Managed Trading Services, said in a statement. “We are bringing real-time, AI-driven precision pricing to a new arena, giving operators sharper margins and bettors a more dynamic experience.”
Broader Sportradar betting tech push
The company first introduced Alpha Odds for soccer and has since expanded it to basketball and tennis. Cricket becomes the fourth sport to receive the product, with Sportradar projecting full sport-agnostic availability by late 2025.
Alpha Odds, which uses predictive AI to automate odds adjustments and manage financial exposure in real time, increased client profits by an average of 11% across soccer, basketball, and tennis markets in 2024, according to Sportradar.
The company says it plans to make Alpha Odds available for every betting event it covers by the end of 2025.
Alpha Odds aimed at double-digit revenue growth
In an August earnings call, CEO Carsten Koerl described Alpha Odds as “the future of trading,” pointing to an average 10% lift in operator profit during the UEFA European Championship and a roughly 15% improvement in trading efficiency for partnered sportsbooks that deployed the product versus those that did not.
Sportradar executives have also said they expect broader Alpha Odds adoption to contribute to double-digit revenue growth for the company in 2025, alongside rights expansion and increased demand for streaming, live data, and interactive betting tools.
