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At FanDuel recently, the one constant has been constant change.
Multiple facets of the long-time daily fantasy sports operator have been in a state of flux for the better part of a year, although that doesn’t necessarily carry a negative connotation.
A potentially seismic event that never came to fruition kick-started what was to come at FanDuel. The short-circuiting of the would-be merger between FanDuel and DraftKings in July sent each company in different directions. For starters, the former would see co-founders Nigel Eccles and Tom Griffiths depart for new ventures over the next six months.
Matt King ascended to the position of CEO, while Chief Financial Officer Andy Giancamilli added the title of chief operating officer in the wake of Eccles’ departure. Unsurprisingly, changes at the top have been accompanied by changes for the product as well.
For instance, the new management team has helped spearhead FanDuel’s nascent LABS initiative. LABS is the proverbial well from which new game offerings come, featuring unique roster construction, scoring rules and special player pricing.
New contest types have progressively surfaced over the past few months across the multiple sports that FanDuel features. All traditional salary-cap contests with full rosters remain available for each sport as well.
New game selections that have made recent debuts in FanDuel’s contest lobby include:
There’s even a free-to-play bingo game for the Super Bowl.
FanDuel’s LABS page emphasizes that the available game styles will see intermittent changes, with new contests expected to be introduced “regularly.” The one common thread among nearly every new offering thus far appears to be simplicity.With reduced rosters, contestants are asked to make significantly fewer lineup decisions.
Given a long-standing criticism of the DFS industry – namely, that an inordinate amount of time and research is required to consistently profit – the new contest types undeniably appear tailored to woo and retain the casual player, first and foremost.
Meanwhile, the NFL Super category addresses what has been a fairly consistent gripe of casuals and pros alike – the undesirable and often lineup-imploding variance inherent in the kicker and defense positions. The replacement of those spots with skill position players whose fantasy projections tend to be much more reliable eliminates a long-standing consumer complaint at FanDuel.
Despite the streamlined rosters, the strategic element that DFS enthusiasts argue makes the endeavor a game of skill remains present.
For example, in daily fantasy football, NFL Super contests present participants with the dilemma of whether it ultimately pays off to roster two quarterbacks, or whether the Super FLEX spot is best utilized to load up on an extra receiver or running back.
Likewise, daily fantasy basketball players will face the decision of whether they should roll out a lineup that’s overweight on big men on any given night. Or perhaps a guard-heavy roster is what that particular slate seems to dictate.
No matter what, with an increasingly diverse array of game options available, FanDuel is trying to innovate in ways it hadn’t before.