MA Sports Betting Share Dips For DraftKings As ESPN Bet Posts Strong Debut

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MA sports betting

The MA sports betting debut in November for ESPN Bet helped Penn Entertainment post its highest monthly handle yet in Massachusetts.

The latest sports betting report shows monthly handle totaled $39.1 million for Penn, which previously operated the Barstool Sportsbook app before its current partnership with ESPN Bet.

DraftKings, meanwhile, saw its share of Massachusetts sports betting handle dip to its lowest level in recent months.

Strong MA sports betting debut

ESPN Bet joined the Massachusetts sports betting market on Nov. 14.

Based on Barstool’s daily average handle in October and November figures adjusted for growth, ESPN Bet could have been responsible for $32 million in handle in just 16 days.

Barstool only topped $24.5 million in handle twice in more than eight months of Massachusetts operations.

MA sports betting share drops for DraftKings

Boston-based DraftKings accepted 50% of all online bets in November at $320 million.

While still the most of any Massachusetts sports betting app, it is the lowest handle share for DraftKings in recent months. DraftKings recently told analysts that ESPN Bet entering the market had no impact on its customers.

DraftKings took in nearly 53% of mobile wagers in August before taking its largest share at 58% in September. The app saw its share dip to 55% in October.

FanDuel stays consistent in November

FanDuel accepted $181.5 million in November bets, good for 28.5% of online handle. It is consistent with FanDuel’s 28% share in October and up from 24.5% in September.

BetMGM took in 6% of mobile bets, with $38.9 million staked through its app last month.

DraftKings, FanDuel, ESPN Bet, and BetMGM combined for more than 90% of all online handle in November.

Fanatics continues steady rise

Fanatics continued its MA sports betting rise in November, taking in $15.8 million in online bets. It is the sixth consecutive month Fanatics has increased its monthly handle.

November’s handle total was good for a 2.5% share, consistent with October.

Fanatics went through an extended beta period beginning in June before opening its app for all users in mid-August.

Record MA sports betting handle

Barstool and ESPN Bet combined claimed 6% of the market’s record $636.8 million online handle.

In-person betting approached $17.7 million in November, pushing total MA sports betting handle to $654.4 million.

It is the first time Bay State bettors put down more than $600 million in a month. It is also the most since they staked $584.5 million in March.

MA sports betting revenue

MA sports betting apps posted a monthly win rate of 7.9%, one of the lowest holds this year in the Bay State. Sportsbooks kept $50.1 million, with DraftKings accounting for 54%, or $27.2 million.

With the launch of ESPN Bet, Penn held onto $5.8 million in online revenue, good for an 11.5% share and its largest monthly total in Massachusetts.

FanDuel earned a 25% revenue share, winning $12.6 million last month.