The NJ sports betting market kicked off the NFL season in September on a downward trend, as handle dropped 16% year over year.
According to the latest state report, total NJ sports betting volume approached $1.09 billion, down from nearly $1.3 billion in September 2023.
Following several months of consistent year-over-year growth, New Jersey sportsbooks experienced back-to-back months of annual betting declines.
NJ sports betting still on solid pace
The overall market is still on pace for a record year despite beginning the NFL betting season with a dip in handle. Through September, Garden State bettors staked $9.2 billion, up from $7.77 billion last year.
Market revenue is also nearly 18% ahead of last year’s pace. Through September, operators cleared $835.4 million, compared to $709 million through the first nine months of 2023.
New Jersey sportsbooks kept $1.01 billion from customers last year and are on pace for $1.11 billion this year.
Several operators show revenue growth
The Meadowlands license topped the NJ sports betting market with $52.8 million in monthly winnings. The total was a 55% boost over September 2023 when the license, which includes the FanDuel app, produced $34.1 million.
The Hard Rock Atlantic City license saw a 48% bump in September revenue, as it generated $7.5 million in winnings, up from $5.1 million in September last year. The Hard Rock Atlantic City license includes the bet365 and Hard Rock Bet apps.
Monmouth Park, whose license includes the Caesars Sportsbook app and BetRivers, generated $3.1 million in September. It was good for a 29% jump over the $2.4 million in collective winnings from September 2023.
Revenue dip hits others
The Resorts Digital license, which includes the DraftKings and ESPN Bet apps, saw revenue drop 21% in September compared to the same month last year.
The license kept $39.3 million last month, down from $49.9 million in September 2023.
New Jersey allows up to three online sports betting apps to operate under an Atlantic City casino or authorized racetrack license.