DraftKings Lead In MA Sports Betting Continues To Grow In September

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MA sports betting

DraftKings accepted the most online MA sports betting dollars for the seventh consecutive month in September.

The Boston-based bookmaker’s 58% share of online handle ($290.1 million) is the largest since the Massachusetts sports betting market opened in March. That is compared to 52.7% in August.

The latest sports betting figures released Monday by the Massachusetts Gaming Commission showed $499.7 million in total online wagers last month.

DraftKings still taking market share

DraftKings has been the top MA sports betting app since March, when it claimed 47% of online handle.

FanDuel earned a 33% share that month and 24.5% in September. That gap is the widest market share disparity between the two since online Massachusetts sports betting began.

Other local brand on its way out

Barstool Sportsbook, another app with Bay State roots, accepted nearly $13 million in online bets in September.

It was a 21% decline from August despite NFL betting returning to the menu. Barstool’s 2.6% share of monthly handle in September is the app’s lowest ever in the market.

Barstool’s parent company, Penn Entertainment, cut ties with Barstool earlier this summer and stopped promoting the brand.

Penn and its new sports betting partner, ESPN, will launch ESPN Bet next month.

Fanatics boosts MA sports betting financials

September marked the first complete month of full-scale operations for Fanatics Sportsbook. After an extended beta testing period, the sportsbook went live for all users in mid-August.

Fanatics accepted $8.9 million in online bets in September. It is the fourth consecutive month Fanatics has increased its monthly handle:

Fanatics also posted September handle gains in Maryland and Ohio as well after opening up its app to all customers.

WynnBet growing, too

WynnBet handled $13.9 million online in September, up from $9 million in August.

Wynn Resorts recently shuttered its sports betting app in eight states to instead focus on key markets where casinos and customers are, like Massachusetts. Encore Boston Harbor in Everett is minutes from downtown Boston and consistently leads handle share for in-person betting.

The casino saw $6.2 million in September sports bets to generate a combined $1.1 million in monthly revenue.

MA sports betting by the numbers

In-person and online wagering totaled $512.2 million in September, with Massachusetts sports betting apps handling 97.5% of all dollars.

Massachusetts bettors staked more than $500 million in a single month for the third time.

Massachusetts sportsbooks produced $49.8 million in taxable revenue and sent $9.9 million back to state coffers.