Kambi is now the multichannel sports betting partner of the Ontario Lottery and Gaming Corporation, taking over for FDJ.
Kambi announced it had completed the takeover of FDJ’s sports betting contract on Thursday, following approval from OLG. The transition process began in February 2025, and the contract runs until 2032.
The agreement makes Kambi the platform provider for PROLINE+ online and PROLINE at retail locations. The takeover was intended to happen last year, but was pushed back to the first quarter as Kambi CEO Werner Becher noted on the company’s third quarter earnings call.
Kambi was required to make a “material initial investment” as part of the takeover, though the amount was not disclosed.
What Kambi, OLG are saying
Becher called the OLG one of the most respected lottery operators in the world.
“Having met the necessary conditions of the novation agreement, Kambi is excited to become the official sportsbook provider and to have launched with one of the world’s most respected lottery operators,” Becher said. “We value our partnership with OLG and look forward to leveraging our proven technology to help them drive sustainable growth and provide a safe and entertaining betting product for their customers in Ontario.”
OLG President Duncan Hannay noted Kambi’s track record of “product excellence reliability.”
“OLG strives to provide a market leading PROLINE sports betting experience for our players,” Hannay said. “We look forward to working alongside our new partner, Kambi, who offers a proven track record of product excellence and reliability, as we deliver on our commitment to give back to the people and communities of Ontario. This is an exciting step forward for both organizations.”
Ontario private market grows in ’25
Kambi and PROLINE+ have to compete with the nearly three dozen other legal Ontario sports betting operators.
Handle for the private Ontario sports betting market hit C$12.197 billion in calendar 2025, up 12.3% from 2024’s C$10.860 billion. Revenue hit C$814.9 million last year, 18.6% higher than the C$687.1 million reported the prior year. That puts 2025 hold at nearly 6.7% compared to 6.3% in 2024.
The OLG has not yet released its 2025 annual report.
