Bet365 could be ramping up its US plans as the sportsbook sets its eyes on Pennsylvania sports betting through a deal with Churchill Downs.
“We are pleased to partner with a global leader in the online gaming industry,” CDI CEO Bill Carstanjen said in a statement. “Our relationship with bet365 enables us to maximize the value of our company’s sports betting and iGaming market access in Pennsylvania.”
The deal marks CDI’s latest move to exit the online sports and casino market, while it is bet365’s latest step to expand its US sports betting footprint.
Bet365 a sleeping giant in US?
Industry analysts are relatively split on whether it is too late for bet365 to make a major dent in US sports betting. The sportsbook has multiple partnerships with US professional sports teams, which at least indicates existing market interest and intent to establish a brand.
Cash to burn for bet365?
Bet365 released its 2022 fiscal year report last week. Revenue for the company hit $3.4 billion, bringing its cash on hand up to $4 billion at the end of the fiscal year.
Perhaps most notable from the report is bet365’s administrative costs rose to $382.2 million. Part of those costs were to help raise “brand awareness in new markets.”
Churchill Downs continues pullout
In February 2022, CDI announced its intent to pull out of the online sports betting and casino game. The decision came approximately a year after rebranding its BetAmerica to TwinSpires for online sports betting.
Since the February announcement, CDI has been shopping its market access, including transitioning its Michigan sports betting license to SI Sportsbook in September. CDI has properties and access to a variety of states, including Indiana, Iowa and Arizona.