Caesars Sportsbook is looking to secure some customers before the launch of online Maryland sports betting.
With a retail sportsbook open since December 2021 for Maryland sports betting, Caesars announced it launched its app for pre-registration last week and went live on Wednesday.
“The Caesars Sportsbook app is ready to deliver an unmatched sports wagering experience in Maryland, true to Caesars’ legacy in the state,” Caesars Digital President Eric Hession said in a release. “Today’s launch for pre-registration is a great way for Maryland sports fans to prepare for mobile sports betting’s full launch. We’d like to thank our exceptional local partnership team and state regulators for making this possible.”
Caesars building Maryland base
The Caesars retail sportsbook at Horseshoe Casino Baltimore was one of the first in the state. There were five retail sportsbooks that opened in December 2021.
Horseshoe Casino’s Caesars Sportsbook has taken $16.9 million in bets since it opened, generating $2.6 million in revenue. That trails the BetMGM Sportsbook at MGM National Harbor and the FanDuel Sportsbook at Live! Casino and Hotel.
Caesars is a “premier sports betting partner” of the Baltimore Ravens. Horseshoe Casino is the team’s only official casino partner. The partnership provides customers with opportunities for ticket, merchandise and Ravens meet-and-greet.
“This new agreement clearly establishes Caesars Sportsbook and Horseshoe Baltimore as the team’s most prominent sports betting partner and provides our customers with extraordinary access to Ravens games, signature events at M&T Bank Stadium, Ravens training camp – even the team’s away game trips and the Super Bowl,” Caesars EVP Chris Holdren said in a release when the partnership was announced.
Big Maryland launch for sports betting
There were seven online sportsbooks that debuted with Maryland sports betting Wednesday, including Caesars. Other US sports betting market leaders like FanDuel, BetMGM and DraftKings Sportsbook went live as well.
To help the launch, the Caesars Sportsbook & Casino Truck is on-site at Horseshoe Casino to help sign up and educate Maryland bettors, according to the release.
The sportsbook is also offering special sign-up bonuses.