Partnerships continue to emerge following the launch of commercial Ontario sports betting.
US Integrity announced this month a partnership with PointsBet Canada following the sportsbook’s ON sports betting launch. The deal began in January and represents the first Canada sports betting partner for US Integrity.
“US Integrity was proud to partner with PointsBet Canada and assist ahead of and during their launch into the brand-new Canadian regulated sports wagering market,” US Integrity CEO and co-founder Matthew Holt said in a release.
Ontario sports betting integrity
US Integrity now provides Canadian monitoring services for PointsBet, analyzing data sets for consumer protection, as well as fraud and corruption prevention. PointsBet Canada is the first partner for US Integrity based outside the regulated US market.
“We are proud to continue working with the exceptional team at PointsBet Canada,” Holt said. “All our partners are committed to the highest integrity standards, and they are no exception. These types of partnerships help ensure sports betting integrity and strengthen the unique & proprietary anomaly detection tools we have developed at US Integrity.”
The company’s clients include the NBA, SEC and Pac-12 Conference. In February, US Integrity received supplier license approval from the Alcohol and Gaming Commission of Ontario.
PointsBet continues Canada push
PointsBet has been one of the more active sportsbooks in the Canada sports betting landscape, even before Ontario launched. Last year, the operator began building out a Canadian executive team.
PointsBet was one of the first operators to receive approval from the AGCO in February. It was also among the first sportsbooks to launch in Ontario last week.
Looking to secure a significant share of Ontario sports betting, the sportsbook has signed partnerships with a variety of organizations, including:
- Alpine Canada
- Curling Canada
- Dailyfaceoff.com and The Nation Network
- Maple Leaf Sports & Entertainment
- NHL Alumni Association
- Ottawa Redblacks
- The fictional Trailer Park Boys
