PointsBet, US Integrity Partner For Ontario Sports Betting Monitoring

Written By Pat Evans on April 14, 2022 - Last Updated on April 26, 2022
Ontario sports betting

Partnerships continue to emerge following the launch of commercial Ontario sports betting.

US Integrity announced this month a partnership with PointsBet Canada following the sportsbook’s ON sports betting launch. The deal began in January and represents the first Canada sports betting partner for US Integrity.

“US Integrity was proud to partner with PointsBet Canada and assist ahead of and during their launch into the brand-new Canadian regulated sports wagering market,” US Integrity CEO and co-founder Matthew Holt said in a release.

Ontario sports betting integrity

US Integrity now provides Canadian monitoring services for PointsBet, analyzing data sets for consumer protection, as well as fraud and corruption prevention. PointsBet Canada is the first partner for US Integrity based outside the regulated US market.

“We are proud to continue working with the exceptional team at PointsBet Canada,” Holt said. “All our partners are committed to the highest integrity standards, and they are no exception. These types of partnerships help ensure sports betting integrity and strengthen the unique & proprietary anomaly detection tools we have developed at US Integrity.”

The company’s clients include the NBASEC and Pac-12 Conference. In February, US Integrity received supplier license approval from the Alcohol and Gaming Commission of Ontario.

PointsBet continues Canada push

PointsBet has been one of the more active sportsbooks in the Canada sports betting landscape, even before Ontario launched. Last year, the operator began building out a Canadian executive team.

PointsBet was one of the first operators to receive approval from the AGCO in February. It was also among the first sportsbooks to launch in Ontario last week.

Looking to secure a significant share of Ontario sports betting, the sportsbook has signed partnerships with a variety of organizations, including:

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Pat Evans

Pat Evans is a Grand Rapids, Michigan-based reporter covering sports business. Evans previously worked at Front Office Sports and the Grand Rapids Business Journal. He has authored two books: Grand Rapids Beer and Nevada Beer.

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