PointsBet Inks CFL Team Deal Prior To Ontario Sports Betting Launch

Written By Pat Evans on March 28, 2022
Ontario sports betting

PointsBet Canada continues to add to its partnership portfolio prior to the Ontario sports betting launch.

PointsBet announced a partnership Thursday with the Ottawa Sports and Entertainment Group, which owns the Canadian Football League‘s Ottawa Redblacks. The deal comes less than two weeks before the April 4 commercial launch of ON sports betting.

“We proudly wave the Canadian and CFL flag in the nation’s capital and it was important to us that this partnership be with a Canadian operator who not only knows the city of Ottawa but also loves the CFL and appreciates our Redblacks fans and the passion they have for our team and our league,” OSEG President and CEO Mark Goudie said in a statement.

Details of new Ontario sports betting deal

The deal makes PointsBet the official sportsbook of the Redblacks and TD Place. The agreement also includes a jersey patch with the PointsBet logo.

TD Place’s sideline club receives a new name as well, the PointsBet Sideline Club at TD Place.

“It is hard to imagine anything more Canadian than the Canadian Football League (CFL) in Ottawa,” PointsBet Canada CEO Scott Vanderwel said. “We are excited to be working with one of the premier franchises in the CFL and can’t wait to bring a new, unrivaled form of entertainment to Redblacks fans.”

PointsBet Canadian partnerships

When the Canadian Criminal Code changed to allow single-event sports betting last year, PointsBet set out to build a division aimed at understanding Canadians. Since then, the operator has added a variety of Canada sports betting partnerships.

“PointsBet Canada is committed to building an identity that acknowledges the little intricacies that make us all proud to be Canadian,” PointsBet Chief Commercial Officer Nic Sulsky said.

The partnerships include:

  • Alpine Canada
  • Curling Canada
  • NHL Alumni Association
  • Dailyfaceoff.com and The Nation Network
  • The fictional Trailer Park Boys

Operators approved for Ontario sports betting

In February, PointsBet became one of the first operators approved by the Alcohol and Gaming Commission of Ontario. As of Thursday, the AGCO has approved 16 operators ahead of the April launch.

Major sportsbook brands licensed by the AGCO include:

  • 888
  • bet365
  • BetMGM
  • BetRivers
  • FanDuel
  • theScore
  • Unibet
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Pat Evans

Pat Evans is a Grand Rapids, Michigan-based reporter covering sports business. Evans previously worked at Front Office Sports and the Grand Rapids Business Journal. He has authored two books: Grand Rapids Beer and Nevada Beer.

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