Super Bowl Betting Will Pass $7 Billion, AGA Says

Written By Pat Evans on February 9, 2022
Super Bowl betting

Americans plan to wager a record-setting amount on Super Bowl betting.

More than 31 million American adults will take part in Super Bowl betting, according to estimates released by the American Gaming Association this week. Those bets will reach an estimated $7.61 billion.

Those figures are up 35% and 78%, respectively, from last year.

“The results are clear: Americans have never been more interested in legal sports wagering,” AGA President and CEO Bill Miller said in a statement. “The growth of legal options across the country not only protects fans and the integrity of games and bets, but also puts illegal operators on notice that their time is limited.”

Legal sports betting spreads

Last year, legal Super Bowl betting reached $468 million. This year, that could surpass $1 billion, according to PlayUSA estimates.

Since last year, 45 million more adults have access to legal sports betting in the US. That is because of sports betting launches in 10 more states, including mobile options in:

That brings the total legal US sports betting markets to 30 states and Washington, D.C. In January, New York sports betting also expanded to mobile.

More regulated markets have educated consumers too, as 76% of the AGA survey respondents said it is important to bet through legal operators. That figure is up from 65% last year.

Rams fans bet the Super Bowl

The two teams playing for the Super Bowl hail from states without legal sports betting. California sports betting is likely at least a few years away, while Ohio sports betting will launch later this year.

While those markets are not legal yet, 26% of Rams fans and 22% of Bengals fans plan to bet on the game.

The Rams garnered support from 55% of respondents, according to the AGA.

More Super Bowl sports betting plans

The AGA found:

  • 18.2 million Americans will place traditional wagers online, at retail sportsbooks or with bookies, up 78% from last year.
  • 18.5 million Americans will bet with friends or as part of a pool, up 23% from last year.
  • Approximately 41% of Americans recall responsible gaming advertisements, up 12% from 2020.
  • Those planning to bet make up 18% of expected Super Bowl viewers.
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Pat Evans

Pat Evans is a Las Vegas-based reporter covering sports business. Evans previously worked at Front Office Sports and the Grand Rapids Business Journal. He has authored two books: Grand Rapids Beer and Nevada Beer.

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