How Louisiana Sports Betting Beat New York In Mobile Debut

Written By Pat Evans on February 3, 2022
Louisiana sports betting

Louisiana bettors clearly were excited for the mobile sports betting debut last weekend.

During the first 36 hours of Louisiana sports betting, 3.6% of the state’s adult population recorded an online transaction, according to GeoComply. In the mobile New York sports betting launch earlier this month, 3.3% of the Empire State‘s adult population recorded a transaction.

The 3.4 million geolocation pings ranked eighth for the weekend across legal US sports betting markets. While the per-capita transactions are strong, the more than $1.1 billion wagered in the first 16 days of NY sports betting will not be in danger.

Big debut for mobile LA sports betting

Louisiana bettors likely swarmed to the AFC Championship Game, won by former LSU quarterback Joe Burrow and his Cincinnati Bengals. According to GeoComply, 68% of the transactions occurred in southeastern Louisiana, including New Orleans and Baton Rouge.

Louisiana sportsbooks have two weeks to build on the weekend with Bengals’ Super Bowl betting.

The mobile launch follows the $39.5 million in retail bets taken in December. Retail sportsbooks debuted Oct. 31, taking $27.6 million in bets during November.

Where Louisiana sports betting measures up

Louisiana’s start includes beating out:

There are approximately 4.7 million people in the Bayou State, the 25th-most populous state in the nation. Tennessee, for comparison, has approximately 6.9 million residents.

Indiana sportsbooks took $463.0 million in December bets, while Tennessee handled $341.8 million. Colorado bettors wagered $461.4 million.

Sportsbooks launched during opening week

Six sportsbooks launched at 8 a.m. Jan. 28:

  • Caesars Sportsbook
  • BetMGM
  • Barstool Sportsbook
  • BetRivers
  • FanDuel
  • DraftKings

Louisiana Gaming Control Board Chair Ronnie Johns said he signed six licenses in the initial wave. Johns likely will approve more operators in the near future.

Louisiana Lottery sports betting still coming

The Louisiana Lottery also receives a sports betting license and is in the process of selecting a partner.

A request for information for a “turnkey sports betting solution” was released in December. Responses to the RFI are due Feb. 15.

The lottery will operate a mobile app and kiosks at lottery retailers.

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Pat Evans

Pat Evans is a Grand Rapids, Michigan-based reporter covering sports business. Evans previously worked at Front Office Sports and the Grand Rapids Business Journal. He has authored two books: Grand Rapids Beer and Nevada Beer.

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