If October results from Indiana sportsbooks show a US trend, expect to see a few more records fall.
Indiana reported $461.1 million in bets for October, topping the record just set in September by nearly 30%. The new record nearly doubled last October’s $230.9 million.
Sports betting revenue was $27.7 million for a 6% hold and $2.6 million in taxes.
October’s record handle pushed total Indiana sports betting handle to $5.1 billion since its Sept. 2019 launch.
Football, parlays carry Indiana sportsbooks
Basketball might be the first thing that comes to mind when thinking about the Hoosier State, but football will remain king across all US sports betting for the next few months.
Football accounted for $175.8 million in bets last month, good for 38.1% of all action handled by Indiana sportsbooks in October. That was followed by parlays at $127.6 million, which likely includ a big chunk of football bets as well.
The other category, which captures all sports outside of football, baseball and basketball, ranked third with $67.1 million bet in the month.
The return of regular-season NBA basketball pushed hoops past baseball and betting on the MLB postseason. Basketball handled totaled $53.5 million while baseball brought in $34.8 million in bets.
FanDuel rebounds after dip
DraftKings Sportsbook widened its lead as the busiest online sportsbook in September, but that gain quickly reversed.
DraftKings lost 4.1 percentage points of online handle share, taking 36.6% of the $411.9 million bet online in October. That’s after a 2.5 percentage point bump in September.
FanDuel Sportsbook picked up 3.4 percentage points of online market share after it lost 3 percentage points in September. The brand accounted for 27.5% of online bets. It also led in terms of revenue share at 38% compared to DraftKings’ 32.1%.
BetMGM remained flat month-over-month at 11.6% of the online handle.
Caesars Sportsbook, which is still in the midst of a marketing push to transition from William Hill, and Barstool Sportsbook both picked up under 1 percentage point of share each to remain fourth and fifth in the market.
