The midwest’s love of football is apparent in September‘s Indiana sports betting results, which set new handle and revenue records.
Indiana sportsbooks took $355.4 million in bets last month, 71.3% from last September. Sports betting revenue hit $33.9 million for a 9.5% hold, according to the report.
Both figures broke records set this January. September also marked the first time sports betting in Indiana brought in more than $3 million in taxes for one month with $3.2 million.
Football dominates Indiana sports betting tickets
Betting on football accounts for 42.3% of all action in Indiana last month, but it is probably a bit more in reality. That $148.6 million bet is just on football and does not include parlay betting.
Parlays accounted for 26.2% of all handle in September.
Baseball was a distant second behind football in terms of single sports with $52.9 million bet.
Early September results split
Only five states reported September results as of Tuesday. So far, the results vary pretty widely.
| State | Sept. 2021 handle | Sept. 2020 handle | Difference | Sept. 2021 revenue | Sept. 2020 revenue | Difference |
|---|---|---|---|---|---|---|
| Iowa | $210,434,586 | $72,397,241 | 190.7% | $5,716,038 | $5,167,819 | 10.6% |
| Indiana | $355,425,184 | $207,450,106 | 71.3% | $33,878,239 | $14,283,702 | 137.2% |
| Montana | $3,020,000 | $2,450,000 | 23.3% | $560,000 | $303,000 | 84.8% |
| Oregon | $25,070,339 | $26,174,303 | -4.2% | $1,259,744 | $1,527,243 | -17.5% |
| West Virginia | $60,072,261 | $76,951,429 | -21.9% | $7,141,066 | $4,603,811 | 55.1% |
| Total | $654,022,370 | $385,423,079 | 69.7% | $48,555,087 | $25,885,575 | 87.6% |
Iowa, like Indiana, had a gangbuster September with a record $210.4 million bet. That is nearly triple the $72.4 million bet at Iowa sportsbooks in September 2020. Some of that growth can be attributed to the end of in-person registration for mobile betting in January 2021.
Meanwhile, West Virginia sportsbooks saw handle decline 21.9% from last September to $60.1 million. That was enough to push the total market above $1 billion in just over three years.
The US sports betting industry hit another milestone from these early results as well: total reported handle since June 2018 is now more than $70 billion.
Who took Indiana sports betting market share in September?
DraftKings Sportsbook added to its lead of online sports betting handle share with 40.7% of the market. That is up from 38.2% in August.
FanDuel Sportsbook and BetMGM both gave up online handle share but remained in second and third, respectively. FanDuel fell 3 percentage points to 24.1% while BetMGM dropped 1.9 percentage points to 11.6%.
Caesars Sportsbook, which rebranded from William Hill in August, took 9.6% of online bets in September. That is up from 8.7% in August.
Penn National‘s Barstool Sportsbook – which paid a $10,000 settlement in Indiana over a TikTok video about gambling losses – picked up 1 percentage point for 5%.
