The midwest’s love of football is apparent in September‘s Indiana sports betting results, which set new handle and revenue records.
Both figures broke records set this January. September also marked the first time sports betting in Indiana brought in more than $3 million in taxes for one month with $3.2 million.
Football dominates Indiana sports betting tickets
Betting on football accounts for 42.3% of all action in Indiana last month, but it is probably a bit more in reality. That $148.6 million bet is just on football and does not include parlay betting.
Parlays accounted for 26.2% of all handle in September.
Baseball was a distant second behind football in terms of single sports with $52.9 million bet.
Early September results split
Only five states reported September results as of Tuesday. So far, the results vary pretty widely.
|State||Sept. 2021 handle||Sept. 2020 handle||Difference||Sept. 2021 revenue||Sept. 2020 revenue||Difference|
Iowa, like Indiana, had a gangbuster September with a record $210.4 million bet. That is nearly triple the $72.4 million bet at Iowa sportsbooks in September 2020. Some of that growth can be attributed to the end of in-person registration for mobile betting in January 2021.
Meanwhile, West Virginia sportsbooks saw handle decline 21.9% from last September to $60.1 million. That was enough to push the total market above $1 billion in just over three years.
The US sports betting industry hit another milestone from these early results as well: total reported handle since June 2018 is now more than $70 billion.
Who took Indiana sports betting market share in September?
FanDuel Sportsbook and BetMGM both gave up online handle share but remained in second and third, respectively. FanDuel fell 3 percentage points to 24.1% while BetMGM dropped 1.9 percentage points to 11.6%.
Caesars Sportsbook, which rebranded from William Hill in August, took 9.6% of online bets in September. That is up from 8.7% in August.
Penn National‘s Barstool Sportsbook – which paid a $10,000 settlement in Indiana over a TikTok video about gambling losses – picked up 1 percentage point for 5%.