Indiana Sports Betting Market Hits New Highs In September

Posted on October 13, 2021
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Written By on October 13, 2021

The midwest’s love of football is apparent in September‘s Indiana sports betting results, which set new handle and revenue records.

Indiana sportsbooks took $355.4 million in bets last month, 71.3% from last September. Sports betting revenue hit $33.9 million for a 9.5% hold, according to the report.

Both figures broke records set this January. September also marked the first time sports betting in Indiana brought in more than $3 million in taxes for one month with $3.2 million.

Football dominates Indiana sports betting tickets

Betting on football accounts for 42.3% of all action in Indiana last month, but it is probably a bit more in reality. That $148.6 million bet is just on football and does not include parlay betting.

Parlays accounted for 26.2% of all handle in September.

Baseball was a distant second behind football in terms of single sports with $52.9 million bet.

Early September results split

Only five states reported September results as of Tuesday. So far, the results vary pretty widely.

StateSept. 2021 handleSept. 2020 handleDifferenceSept. 2021 revenueSept. 2020 revenueDifference
Iowa$210,434,586$72,397,241190.7%$5,716,038$5,167,81910.6%
Indiana$355,425,184$207,450,10671.3%$33,878,239$14,283,702137.2%
Montana$3,020,000$2,450,00023.3%$560,000$303,00084.8%
Oregon$25,070,339$26,174,303-4.2%$1,259,744$1,527,243-17.5%
West Virginia$60,072,261$76,951,429-21.9%$7,141,066$4,603,81155.1%
Total$654,022,370$385,423,07969.7%$48,555,087$25,885,57587.6%

Iowa, like Indiana, had a gangbuster September with a record $210.4 million bet. That is nearly triple the $72.4 million bet at Iowa sportsbooks in September 2020. Some of that growth can be attributed to the end of in-person registration for mobile betting in January 2021.

Meanwhile, West Virginia sportsbooks saw handle decline 21.9% from last September to $60.1 million. That was enough to push the total market above $1 billion in just over three years.

The US sports betting industry hit another milestone from these early results as well: total reported handle since June 2018 is now more than $70 billion.

Who took Indiana sports betting market share in September?

DraftKings Sportsbook added to its lead of online sports betting handle share with 40.7% of the market. That is up from 38.2% in August.

FanDuel Sportsbook and BetMGM both gave up online handle share but remained in second and third, respectively. FanDuel fell 3 percentage points to 24.1% while BetMGM dropped 1.9 percentage points to 11.6%.

Caesars Sportsbook, which rebranded from William Hill in August, took 9.6% of online bets in September. That is up from 8.7% in August.

Penn National‘s Barstool Sportsbook – which paid a $10,000 settlement in Indiana over a TikTok video about gambling losses – picked up 1 percentage point for 5%.

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Matthew Waters

Matthew Waters is a reporter covering legal sports betting and the gambling industry. Previous stops include Fantini Research and various freelance jobs covering professional and amateur sports in Delaware and the Philadelphia area.

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