Illinois Sports Betting Slides To Low Point In July Revenue Report

Posted on September 13, 2021
Illinois sports betting
Posted By on September 13, 2021

The US sports betting industry can put a slow July behind it now as Illinois sports betting figures rolled in last week.

Illinois is the last state to report its July sports betting figures, dropping to $369.1 million in handle during the month, according to an Illinois Gaming Board report. That number is down 22.5% from June‘s $476.5 million.

Illinois sports betting will likely start to rebound in August as bettors prepared for the NFL season. July was the state’s slowest month since September 2020, when Illinois recorded $305.2 million in handle.

Illinois sports betting revenue sinks

In July, Illinois sportsbooks generated $37.3 million in revenue, good for a 10.1% hold.

Revenue was down nearly 23% from June’s $48.2 million.

The state collected $5.6 million in taxes.

Illinois sportsbooks stay in line

DraftKings led the market with $122.7 million in handle, with FanDuel close behind at $118.5 million. BetRivers continues to be a distant third, drawing $68 million, including $9.3 million in retail bets.

FanDuel kept its revenue lead, generating $15.5 million.

The state’s in-person registration requirement is set to expire once the IGB awards the first online-only license in the state. That application period ends Dec. 3 and could welcome new operators to the state, like BetMGM, and could result in a significant handle bump.

BrandTotal HandleOnline HandleRevenueHoldOnline Market Share
DraftKings$122.7 million$120.5 million$9.5 million7.7%34.3%
FanDuel$118.5 million$118.0 million$15.5 million13.1%33.6%
BetRivers$68.0 million$58.7 million$6.1 million9.0%16.7%
PointsBet$28.5 million$26.9 million$2.6 million9.0%7.6%
Barstool Sportsbook$23.5 million$22.7 million$2.2 million9.4%6.4%
William Hill$5.3 million$4.6 million$853,94616%1.4%

Baseball steals the show

With not much else underway for most of July, MLB ruled the roost during the month. Illinois bettors wagered $124 million on baseball, or 33.6% of the month’s bets.

The Chicago White Sox have the state preparing for a playoff run, while the month saw the Chicago Cubs trade away a core of players that brought the city a historic World Series title in 2016.

The lack of a robust sports schedule is why July is often the worst month for the US sportsbooks.

Nationwide July sports betting picture

Illinois posted the third-highest July handle in the US sports betting landscape, behind New Jersey and Nevada. Every legal US sports betting market saw a dip in handle during the month, with the monthly national handle dropping 23.9%. 

Revenue did not fair much better nationwide, dropping 20.5%. However, hold across US markets was 9.5%, the highest since October 2019.

Top 5 US markets in July by handle

  1. New Jersey: $578.7 million
  2. Nevada: $409.9 million
  3. Illinois: $369.1 million
  4. Pennsylvania: $304.4 million
  5. Michigan: $206.3 million
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Pat Evans

Pat Evans is a Las Vegas-based reporter covering sports business. Evans previously worked at Front Office Sports and the Grand Rapids Business Journal. He has authored two books: Grand Rapids Beer and Nevada Beer.

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