Illinois Sports Betting Slides To Low Point In July Revenue Report

Posted on September 13, 2021
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Written By on September 13, 2021

The US sports betting industry can put a slow July behind it now as Illinois sports betting figures rolled in last week.

Illinois is the last state to report its July sports betting figures, dropping to $369.1 million in handle during the month, according to an Illinois Gaming Board report. That number is down 22.5% from June‘s $476.5 million.

Illinois sports betting will likely start to rebound in August as bettors prepared for the NFL season. July was the state’s slowest month since September 2020, when Illinois recorded $305.2 million in handle.

Illinois sports betting revenue sinks

In July, Illinois sportsbooks generated $37.3 million in revenue, good for a 10.1% hold.

Revenue was down nearly 23% from June’s $48.2 million.

The state collected $5.6 million in taxes.

Illinois sportsbooks stay in line

DraftKings led the market with $122.7 million in handle, with FanDuel close behind at $118.5 million. BetRivers continues to be a distant third, drawing $68 million, including $9.3 million in retail bets.

FanDuel kept its revenue lead, generating $15.5 million.

The state’s in-person registration requirement is set to expire once the IGB awards the first online-only license in the state. That application period ends Dec. 3 and could welcome new operators to the state, like BetMGM, and could result in a significant handle bump.

BrandTotal HandleOnline HandleRevenueHoldOnline Market Share
DraftKings$122.7 million$120.5 million$9.5 million7.7%34.3%
FanDuel$118.5 million$118.0 million$15.5 million13.1%33.6%
BetRivers$68.0 million$58.7 million$6.1 million9.0%16.7%
PointsBet$28.5 million$26.9 million$2.6 million9.0%7.6%
Barstool Sportsbook$23.5 million$22.7 million$2.2 million9.4%6.4%
William Hill$5.3 million$4.6 million$853,94616%1.4%

Baseball steals the show

With not much else underway for most of July, MLB ruled the roost during the month. Illinois bettors wagered $124 million on baseball, or 33.6% of the month’s bets.

The Chicago White Sox have the state preparing for a playoff run, while the month saw the Chicago Cubs trade away a core of players that brought the city a historic World Series title in 2016.

The lack of a robust sports schedule is why July is often the worst month for the US sportsbooks.

Nationwide July sports betting picture

Illinois posted the third-highest July handle in the US sports betting landscape, behind New Jersey and Nevada. Every legal US sports betting market saw a dip in handle during the month, with the monthly national handle dropping 23.9%. 

Revenue did not fair much better nationwide, dropping 20.5%. However, hold across US markets was 9.5%, the highest since October 2019.

Top 5 US markets in July by handle

  1. New Jersey: $578.7 million
  2. Nevada: $409.9 million
  3. Illinois: $369.1 million
  4. Pennsylvania: $304.4 million
  5. Michigan: $206.3 million
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Pat Evans

Pat Evans is a Las Vegas-based reporter covering sports business. Evans previously worked at Front Office Sports and the Grand Rapids Business Journal. He has authored two books: Grand Rapids Beer and Nevada Beer.

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