The US sports betting industry can put a slow July behind it now as Illinois sports betting figures rolled in last week.
Illinois is the last state to report its July sports betting figures, dropping to $369.1 million in handle during the month, according to an Illinois Gaming Board report. That number is down 22.5% from June‘s $476.5 million.
Illinois sports betting will likely start to rebound in August as bettors prepared for the NFL season. July was the state’s slowest month since September 2020, when Illinois recorded $305.2 million in handle.
Illinois sports betting revenue sinks
In July, Illinois sportsbooks generated $37.3 million in revenue, good for a 10.1% hold.
Revenue was down nearly 23% from June’s $48.2 million.
The state collected $5.6 million in taxes.
Illinois sportsbooks stay in line
DraftKings led the market with $122.7 million in handle, with FanDuel close behind at $118.5 million. BetRivers continues to be a distant third, drawing $68 million, including $9.3 million in retail bets.
FanDuel kept its revenue lead, generating $15.5 million.
The state’s in-person registration requirement is set to expire once the IGB awards the first online-only license in the state. That application period ends Dec. 3 and could welcome new operators to the state, like BetMGM, and could result in a significant handle bump.
|Brand||Total Handle||Online Handle||Revenue||Hold||Online Market Share|
|DraftKings||$122.7 million||$120.5 million||$9.5 million||7.7%||34.3%|
|FanDuel||$118.5 million||$118.0 million||$15.5 million||13.1%||33.6%|
|BetRivers||$68.0 million||$58.7 million||$6.1 million||9.0%||16.7%|
|PointsBet||$28.5 million||$26.9 million||$2.6 million||9.0%||7.6%|
|Barstool Sportsbook||$23.5 million||$22.7 million||$2.2 million||9.4%||6.4%|
|William Hill||$5.3 million||$4.6 million||$853,946||16%||1.4%|
Baseball steals the show
With not much else underway for most of July, MLB ruled the roost during the month. Illinois bettors wagered $124 million on baseball, or 33.6% of the month’s bets.
The Chicago White Sox have the state preparing for a playoff run, while the month saw the Chicago Cubs trade away a core of players that brought the city a historic World Series title in 2016.
The lack of a robust sports schedule is why July is often the worst month for the US sportsbooks.
Nationwide July sports betting picture
Illinois posted the third-highest July handle in the US sports betting landscape, behind New Jersey and Nevada. Every legal US sports betting market saw a dip in handle during the month, with the monthly national handle dropping 23.9%.
Revenue did not fair much better nationwide, dropping 20.5%. However, hold across US markets was 9.5%, the highest since October 2019.