MaximBet plans to be among the first wave of sportsbooks in the Arizona sports betting market.
“This partnership will unlock a very important new revenue stream and is critical to the economic future of the tribe and its 17,000 members,” Brent Kurth, general manager of tribe’s Hon-Dah Resort-Casino, said in a statement.
On Wednesday, the Arizona Department of Gaming announced there are 25 applicants for sports betting, including 15 tribes. There are only 10 licenses available to tribes. If the ADG determines all 15 to be qualified applicants, it will follow a set of guidelines to award the licenses.
Partners apply for Arizona sports betting access
MaximBet confirmed in a release the partners are one of the 15 tribal applications.
“With some of the best sporting teams in the country and a highly engaged sports community, we are confident Arizona will be drawn to our consumer-friendly app, world-class customer service, and the incredible live events we are planning for the State,” Daniel Graetzer, CEO of MaximBet owner Carousel Group, said in a statement.
The deal is MaximBet’s first public partnership, according to the release.
MaximBet growing sports betting access footprint
The partnership gives MaximBet access to its fifth state.
With a speedy start expected for Arizona, MaximBet also plans to launch Colorado in early September. Pending regulatory approval, three other states are to follow:
In April 2021, Carousel Group announced its partnership with Maxim to rebrand SportsBetting.com. The platform promises to “give players incredible real life and virtual access to celebrities, athletes and influencers, and let guests truly live the Maxim lifestyle wherever they live and play.”
Arizona market filled up quick
Gov. Doug Ducey gave his stamp of approval to AZ sports betting legislation and new tribal compacts in April. The ADG has worked quickly to finalize rules and work through the license process to stay on track for a Sept. 9 launch.
Just as quickly, sportsbook operators found partners to gain access to the market. Including the MaximBet deal, there are 13 announced partnerships.
The other deals are:
- Bally’s Corp. with the Phoenix Mercury
- Barstool Sportsbook with Phoenix Raceway
- Betfred with the Fort McDowell Yavapai Nation
- BetMGM with the Arizona Cardinals and Gila River Hotels & Casinos
- BlueBet with the Colorado River Indian Tribes
- Caesars with the Arizona Diamondbacks
- DraftKings with the Waste Management Phoenix Open of the PGA Tour
- FanDuel with the Phoenix Suns
- Kindred Group with the Quechan Tribe
- PointsBet with the Yavapai-Apache Nation
- TwinSpires with the Tonto Apache Tribe
- WynnBet with the San Carlos Apache Tribe