WynnBet is making its play for Arizona sports betting market share, partnering with the San Carlos Apache Tribe.
Wynn Resorts announced the partnership Friday morning. The access to the Arizona market is the 16th state in WynnBet‘s portfolio.
Arizona sports betting is expected to launch Sept. 9. The state continues to progress on regulations, as the comment period on the rules draft closed June 21.
Two-casino partner for WynnBet
WynnBet will operate through the San Carlos Apache Tribe license, assuming the tribe receives a license. The Arizona sports betting legislation allocates 10 of the 20 licenses to the state’s 22 gaming tribes.
The tribe operates two casinos southeast of the Phoenix valley:
- Apache Gold Casino
- Apache Sky Casino
Under the Arizona legislation, a tribe with multiple casinos can operate multiple retail sportsbooks.
Arizona sports betting market rapidly expanding
Wynn is the second operator in a week to announce an AZ sports betting access deal. On Tuesday, Bally’s Corp. announced a deal to bring Bally Bet to Arizona through a deal with the WNBA‘s Phoenix Mercury.
The Phoenix Suns, who share an owner with the Mercury, partnered with FanDuel. Near the Phoenix Suns Arena, the Arizona Diamondbacks partnered with Caesars Sportsbook. That means there will be at least three sportsbooks in the downtown Phoenix area.
DraftKings partnered with the PGA Tour‘s Phoenix Waste Management Open at TPC Scottsdale.
WynnBet continues expansion
In May, Wynn Resorts spun off Wynn Interactive, the parent company to WynnBet.
The iGaming subsidiary merged with Austerlitz Acquisition Corp. I, a SPAC founded by Vegas Golden Knights owner Bill Foley, to go public.
Wynn Resorts maintains a 58% ownership stake in the company. The merger valued the companies at $3.2 billion and gave Wynn Interactive a $640 million cash infusion.
WynnBet live states:
WynnBet can reach 53% of the US population through its agreements. More market access agreements are expected soon.
Listen to audio partnerships
Wynn also recently shared more details about its partnership with Blue Wire Podcasts. The company made a $3.5 million equity investment in the podcasting company in February.
The deal includes a flagship studio at Wynn Resorts Las Vegas.
On Tuesday, the companies announced former NFL players Cris Carter and Chris Long would host podcasts at the Las Vegas studio. Also planning to host shows on the Strip, key Blue Wire basketball talents, Haley O’Shaughnessy and Jordan Ligons.
