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FanDuel has secured market access for Michigan sports betting via a deal with MotorCity Casino in Detroit, the operator has confirmed.
The deal covers a FanDuel-branded retail sportsbook on-property, as well as an online sportsbook and gaming products when regulations permit.
The two-story sportsbook at MotorCity Casino will feature six betting windows, 67 high-definition televisions, one ticker, a VIP area, and 54 self-service IGT PlaySports betting kiosks.
MotorCity is owned by Marian Ilitch, who also owns the Detroit Tigers and Detroit Red Wings. The partners confirmed they would still accept bets on those teams, with MotorCity Casino revenue not explicitly not tied to the outcome of any particular baseball or hockey game.
“Detroit is an incredible sports town – the ‘City of Champions’,” said Matt King, CEO of FanDuel Group.
As we look to expand our national footprint and bring America’s top sportsbook to more customers across the country, this was a perfect fit. It has everything we look for – from the industry leading casino operation to the proud and passionate Midwest fanbase.
The FanDuel Sportsbook agreement takes the final Detroit commercial casino off the table as licensing partners for rival operators.
MGM Resorts operates one of the other two properties, meaning its joint venture with GVC — Roar Digital — should have access. Meanwhile, Penn National acquired Greektown Casino-Hotel in Detroit last year.
It means FanDuel’s closest rival in the US sports betting market, DraftKings, will need to partner with one of the remaining Native American tribes in MI.
FanDuel declined to comment on the deal when approached by LSR. It will no doubt expect to lead the market in Michigan, as it has in states like New Jersey and Pennsylvania.
The operator has a 44% market share in markets where it is live. When asked about its early success in a recent investor call, FanDuel CEO Matt King pointed to the proprietary technology and pricing provided by parent company Flutter Entertainment.
With Michigan offering multiple online gambling verticals with friendly tax rates and a population of nearly 10 million, the market could prove to be a profitable one for the DFS brand.
Legislators gave the green light to MI sports betting, as well as online gaming, near the end of the 2019 session. That approval came after a bill in late 2018 passed the chambers but was vetoed by outgoing Gov. Rick Snyder.