Nevada Mobile Betting Splits Show Cost Of In-Person Registration

Written By Brad Allen on February 28, 2020 - Last Updated on April 21, 2020
Mobile accounted for 56% of Nevada sports betting revenues in January, as the regulator published the mobile/retail split for the first time.

Mobile accounted for 56% of Nevada sports betting revenues in January, as the regulator published the mobile-retail split for the first time.

Total sports betting revenue was $20.1 million, with mobile betting making up $11.2 million of that.

The 56% mobile share falls well short of the figures from New Jersey and Pennsylvania. Both states see 80%+ of their revenue come from online and mobile. 

It was a similar story for handle, which came in at $502.5 million, with 49% online.

Why does Nevada lag behind?

The key difference is that NJ and PA have full online betting, with no in-person registration requirements.

The disparity could force Nevada to reconsider its regulations, as experts recommend. 

DraftKings co-founder Matt Kalish recently cited the in-person sign-up mandate as a primary reason the company has not launched its app in Nevada.

The 56% mobile split is broadly in line with expectations after William Hill said this week 60% of its Nevada handle came online.

Hill has a market share of 32% across Nevada but is known for pushing customers to its app.

Nevada betting revenues down compared to December

The total sports revenue figure of $20 million is down significantly month-on-month from $36.3 million in December. Some of that was down to a 4% statewide hold.

Another key driver for the drop was football, where revenues fell 27% to $5.8 million, thanks to a low hold of 2.6% and fewer games.

Basketball was the biggest revenue driver, contributing $12.5 million on a hold of 5.5%.

The $20 million mark also puts Nevada way behind New Jersey. The Garden State posted sports betting revenues of $53.6 million in January.

Over in Pennsylvania, operators won with almost $17.5 million in revenue in December, although more football games were played. 

Brad Allen Avatar
Written by
Brad Allen

Brad has been covering the online gambling industry in Europe and the US for more than four years, most recently as the news editor at EGR Global.

View all posts by Brad Allen
Privacy Policy