Legal Sports Report

Nevada Mobile Betting Splits Show Cost Of In-Person Registration

Mobile accounted for 56% of Nevada sports betting revenues in January, as the regulator published the mobile/retail split for the first time.

Mobile accounted for 56% of Nevada sports betting revenues in January, as the regulator published the mobile-retail split for the first time.

Total sports betting revenue was $20.1 million, with mobile betting making up $11.2 million of that.

The 56% mobile share falls well short of the figures from New Jersey and Pennsylvania. Both states see 80%+ of their revenue come from online and mobile. 

It was a similar story for handle, which came in at $502.5 million, with 49% online.

Why does Nevada lag behind?

The key difference is that NJ and PA have full online betting, with no in-person registration requirements.

The disparity could force Nevada to reconsider its regulations, as experts recommend. 

DraftKings co-founder Matt Kalish recently cited the in-person sign-up mandate as a primary reason the company has not launched its app in Nevada.

The 56% mobile split is broadly in line with expectations after William Hill said this week 60% of its Nevada handle came online.

Hill has a market share of 32% across Nevada but is known for pushing customers to its app.

Nevada betting revenues down compared to December

The total sports revenue figure of $20 million is down significantly month-on-month from $36.3 million in December. Some of that was down to a 4% statewide hold.

Another key driver for the drop was football, where revenues fell 27% to $5.8 million, thanks to a low hold of 2.6% and fewer games.

Basketball was the biggest revenue driver, contributing $12.5 million on a hold of 5.5%.

The $20 million mark also puts Nevada way behind New Jersey. The Garden State posted sports betting revenues of $53.6 million in January.

Over in Pennsylvania, operators won with almost $17.5 million in revenue in December, although more football games were played. 

Brad Allen
- Brad has been covering the online gambling industry in Europe and the US for more than four years, most recently as the news editor at EGR Global.
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