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A series of studies from daily fantasy sports site FanDuel has illustrated that seasonlong and daily fantasy sports players are definitively not the exact same demographic.
While there is a lot of crossover between the two types of fantasy sports players, FanDuel has demonstrated that the two groups are not entirely the same.
A presentation at the Fantasy Sports Trade Association Winter Conference from Nigel Eccles, CEO of FanDuel, and Danielle MacLean, director of fantasy sports for CBS Sports, highlighted important differences between the two segments of the fantasy sports population.
The statistics provided are the result of surveys of FanDuel players, based on three different studies. FanDuel has established itself as the industry leader with huge revenue numbers and an 80% market share.
Here are some interesting takeaways from the presentation:
FanDuel also had some interesting results about the actions and thoughts of DFS players:
So what does all of this mean for the DFS industry? Here are the takeaways:
All of this bodes well for the DFS industry, and for its possibility for growth.
First, there is a segment of the population that has never played fantasy sports but is willing to try DFS. Also, seasonlong and DFS players share similarities, but there is room for crossover if DFS can replicate some of the traits of seasonlong fantasy sports.
The presentation was one of several interesting ones at the FSTA conference, including one about some bold predictions for DFS in coming years.
You can check out the presentation from the FSTA Conference here.