Betfred will cease US online sports betting operations at the end of July, ending the British bookmaker’s efforts to gain traction in the American market.
Betfred’s Pennsylvania sports betting app, operated via a partnership with Wind Creek Bethlehem casino, will stop accepting wagers July 31, according to a notice posted on its website. Customers can access an FAQ page to learn more about cashing out, early withdrawal options, and how to redeem bets after the shutdown.
It marks Betfred’s full departure from US sports betting, following a series of closures across several states since 2023.
Betfred winds down US sports betting
Betfred entered the US in 2020 and at one point operated in more than half a dozen states.
Betfred’s drawdown began last year with exits from Arizona, Virginia, and Washington, among others, as the company struggled to compete in an increasingly consolidated marketplace. It later shuttered online sportsbooks in Iowa, Colorado, Ohio, and Maryland, before ending retail operations in Nevada in January. That move made Pennsylvania the final state where Betfred remained active prior to this week’s announcement.
According to the company’s announcement, no new bets are being accepted in Pennsylvania. Players with open wagers will be able to settle them or cash out early through the end of the month. Wagers that settle after July 31 will be paid out via mailed checks.
Part of a broader retreat
Betfred joins a growing list of international sportsbook brands that have pulled out of the U.S. market in the last 18 months, including Unibet, Tipico, SI Sportsbook (888), and Betway.
Many of these operators cited high costs, limited market share, and a long road to profitability in the U.S. as reasons for their exit. In July 2024, Betfred reported a $91.7 million loss for its fiscal year, a sharp drop from its $25.1 million profit the year prior. The company has since indicated a need to reduce exposure in less profitable territories.
Super Group, the European operator behind Betway, ended its US sportsbook operations last year following similar financial challenges. Tipico also left the country after MGM Resorts’ LeoVegas acquired its domestic business.
