FanDuel has partnered with the Professional Women’s Hockey League, making it the league’s exclusive sports betting in-app streaming provider.
FanDuel users will be able to stream all 90 PWHL games directly within the same app where they place their bets, according to the deal announced on Friday. This marks the latest “watch and bet” sports betting partnership to emerge since Caesars became the first sports betting app to stream NFL games in 2022.
“FanDuel is proud to partner with the PWHL and support the league’s incredible athletes,” Dale Hooper, general manager of FanDuel Canada, said in a press release. “This partnership is about creating a new era of fan engagement—one that brings hockey closer to fans while helping grow the visibility of women’s professional sports.”
FanDuel bolsters media arsenal
In addition to PWHL streaming, FanDuel already offers in-app streaming for NFL, MLB, and MLS games, as well as several international leagues.
Bettors can also place tailored player prop bets, explore novelty markets, and make same-game parlays while watching live games. FanDuel, a leader in the sports betting market, recently took over 16 regional sports networks from Bally’s to broadcast local NBA and NHL games.
The RSN also includes plans to explore an app for a direct-to-consumer product, which could syndicate the network’s content and feature FanDuelTV, linear television’s first 24/7 sportsbook-branded sports network.
North American women’s league grows
According to the press release, the partnership with the PWHL extends beyond the app as “fans will see FanDuel as an integral part of PWHL games.”
The PWHL began its second regular season on Saturday. This season, the league expanded the number of games for each of its six teams to 30 from 24 last year. Half of the teams are based in Canadian provinces where sports betting is legal. Minnesota is the only market with a team where sports betting remains illegal.
