Kindbridge, PrizePicks To Provide Free Problem Gambling Service

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PrizePicks is partnering with Kindbridge Behavioral Health to provide problem gambling assistance to its players for free.

Both companies announced Wednesday that PrizePicks players and customer support employees have immediate access to an in-depth Kindbridge clinical assessment, clinical review, care plan development session, and educational and peer support groups. PrizePicks will foot the bill, making it the first operator to provide those services for zero cost to customers, according to CEO and cofounder Adam Wexler.

“We are proud to partner with Kindbridge and to be the first operator to cover program costs entirely, removing a significant barrier to access,” Wexler said in a press release.

“It’s essential that the fantasy sports industry invests and innovates in the area of responsible gaming. This initiative not only helps players and employees but also strengthens PrizePicks’ role in promoting social responsibility within the industry. By addressing both prevention and treatment, we are paving the way for a healthier gaming community.”

PrizePicks to provide problem gambling support

The largest daily fantasy sports app in America, PrizePicks offers real-money fantasy games in 30 states and Washington, D.C.

It recently shifted to free-to-play versions of those games in Colorado, Michigan and New York.

Whether its chief “pick’em” product is more like sports betting props or more like fantasy sports is the subject of ongoing disagreement between operators and policymakers.

Kindbridge expands business dealings

Tennesee-based Kindbridge offers a range of mental health services for people impacted by problem gambling and businesses in the space.

PrizePicks joins Kindbridge customers like BetMGM, DraftKings, Sportradar and the State of Colorado, which runs a responsible gaming program for its NCAA athletes. DraftKings and BetMGM both expanded their partnerships in March.

“It is inspiring to see a DFS operator actively providing essential care resources to their audience. Many individuals struggling with gaming-related health issues face significant financial barriers, even with insurance, which hinders their ability to follow a comprehensive care plan. This collaboration is a pivotal step toward eliminating these barriers, ensuring people can access the support they need, regardless of their financial situation,” said Daniel Umfleet, founder and CEO of Kindbridge Behavioral Health.

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