Fanatics is now operating in the Pennsylvania sports betting and iGaming market under its own brand.
Prior to Monday’s soft launch, the retail sportswear giant had been offering Pennsylvania sports betting via PointsBet, which it acquired and rebranded to “Fanatics, a PointsBet Experience” across several states in late August.
Pennsylvania sports betting, iGaming soft launch
Fanatics Sportsbook and Casino will soft launch for two days under the supervision of the Pennsylvania Gaming Control Board, as per state custom.
There are no restrictions regarding customer signups or playtime during that period, according to Fanatics.
Its iGaming component, embedded in the sportsbook app, features games from Evolution and a content portfolio powered by Light and Wonder.
Fanatics converts PointsBet users
Pennsylvania is the largest state where Fanatics has migrated customers from PointsBet to its own app. It becomes Fanatics’ second online casino state, joining West Virginia.
Fanatics online sportsbook is now online in 11 states:
- West Virginia
It still operates under the PointsBet brand in:
- New Jersey
- New York
Fanatics grows betting business
Fanatics initially launched its online betting business with four states in 2023, ahead of the NFL regular season. Its tiered FanCash rewards system incentivizes customers to bet parlays (3% cashback) and same game parlays (5% cashback) over straight bets (1% cashback.)
It purchased PointsBet’s US business for $225 million, a move Fanatics head of product Scot McClintic has praised for the in-play technology it added to Fanatics’ arsenal.
CEO Michael Rubin is a former minority owner of the New Jersey Devils and Philadelphia 76ers. In 2022, he sold his stakes in Harris Blitzer Sports & Entertainment, the holding company of both teams, to avoid conflicts of interest as Fanatics launched its sports betting vertical.