Pro Sports Leagues Debut Responsible Gaming Ad Campaign

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Responsible gaming

Responsible gaming is at the heart of a new ad campaign from three major professional sports leagues that emphasizes there are no guarantees in sports betting.

“Never Know What’s Next,” a responsible gaming ad from the NBA, MLB and NHL, seeks to inform bettors that there are no ‘locks” and no “easy money” in sports betting, according to a press release from the leagues. The 30-second spot utilizes footage of dramatic gameplay from each league to demonstrate that “anything can happen” and “every play, every shot, every swing, is a risk if you bet.”

The spot debuted Tuesday night during the Cleveland Cavaliers and Philadelphia 76ers NBA In-Season tournament game on TNT. It was developed in conjunction with DraftKings, Fanatics, FanDuel, and PENN Entertainment, which runs ESPN Bet.

Ad directs to NCPG

The ad directs fans to, the National Council on Problem Gambling‘s digital database for problem gambling resources and education.

Between 1% to 3% of U.S. adults experience a gambling problem every year, according to the website.

The NFL launched its own responsible gaming ad series with the NCPG in late 2021, featuring NFL Network analyst and former coach Steve Mariucci.

Leagues endorse responsible gaming

Representatives from each league weighed in on the campaign in separate statements: