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Much like 2016, DraftKings is going bigger for the first week of the season, which is the most important time for both daily fantasy sports sites in terms of revenue.
Its signature “Millionaire Maker” features a prize pool of $5.5 million (actually $5,555,555) and a first prize of $1 million for a $20 buy-in.
FanDuel, meanwhile, continued to be more conservative in contest sizing, much like it was last NFL season. Its “Sunday Million” contest has $4 million in guaranteed money, with $1 million to first, for a $7 buy-in.
It’s pretty similar to what we saw for week 1 last year, in terms of guarantees, with DraftKings increasing the size of its top contest.
Both sites also have two other top contests that guarantee at least a million dollars for the opening weekend.
That’s in addition to a variety of other contests with smaller prize pools, of course.
Both companies are trying to position themselves for the future as they proceed as separate companies.
While DraftKings had nearly double the entry fees that FanDuel took in in June and July, according to the Eilers report, the revenue picture was much closer, with FanDuel only lagging behind by $4 million over that time.
Of course, that’s for the relatively slow summer months, when baseball and golf are the only significant revenue producers. Whether that gap expands for football will be a storyline to watch this fall.