Live Updates: Kentucky Sports Betting Goes Online Today

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Kentucky sports betting

Online sportsbooks went live for Kentucky sports betting at 6 am Eastern time today and LSR is tracking the latest news as the market

Check out our primer on what to expect from new legal Kentucky sports betting apps. Stay tuned to this space to see the newest developments in what is expected to become a billion-dollar sports wagering market by the end of 2023.

LSR is tracking which sportsbooks launch their apps today in Kentucky, as well as how the new state will perform in the middle of the busy NFL betting season.

240 days ago
by Pat Evans

Kentucky sportsbooks ready for NFL Week 4

Once sports betting legislation was signed this spring, Kentucky regulators aimed to have sports betting ready for the NFL kickoff on September 7. In-person sportsbooks did open in time to capture the opening weekend.

Now, Kentucky sportsbooks hit the goal of opening in time for the first game of Week 4: Thursday Night Football.

All seven operators that aimed to get off the ground Thursday are live and ready to go:

  • Barstool Sportsbook
  • Bet365
  • BetMGM
  • Caesars
  • DraftKings
  • Fanatics
  • FanDuel
240 days ago
by Pat Evans

DraftKings first bet on Wildcats

Kentucky Sports Radio host Matt Jones placed a $100 ceremonial first bet on the University of Kentucky Wildcats to win the NCAA Championship this season.

Jones made the first bet at The Mint Gaming Hall Cumberland, where DraftKings has an in-person sportsbook.

“It’ll be added revenue for the state and it’s something fun for people when they want to watch games outside of just a Kentucky game that they’re interested in and the fact that you can do it from your phone, makes it easy,” Jones told WYMT.

240 days ago
by Pat Evans

Churchill Downs fall meet starts tonight

Horse racing is synonymous with Kentucky, and a big event is starting Thursday; the same online sports betting takes flight.

The Churchill Downs fall meet starts races at 5 pm. As noted earlier, FanDuelTV is live broadcasting from Churchill Downs.

240 days ago
by Pat Evans

Promos galore in Kentucky sports betting

Sportsbook operators are shelling out significant promotional offerings to launch Kentucky. FanDuel, for example, is offering +100 odds boost for the Detroit Lions and Green Bay Packers to score more than 1 point in tonight’s Thursday Night Football action. 

That is on top of the sportsbook’s other welcome bonuses.

The push is in hopes of securing early market share in new markets. The front-loading of promos is easily seen when looking at recently launched states, like Kentucky’s neighbor Ohio

In Ohio, operators have given back 88% of gross revenue to customers since the launch earlier this year. Ten out of 18 operators in the Buckeye State have given away more money than they have won in seven months.

240 days ago
by Pat Evans

Keeping Kentuckians home to bet

As Gov. Andy Beshear has touted the sports betting benefits for Kentucky, one of his main claims has been the tax money that will be kept within the borders from the legal sports betting markets surrounding the state.

While that was first said when in-person sports launched earlier this month, that is more true now with online sports betting.

“This is entertainment,” Beshear said. “It’s what Kentuckians were looking for. It’s going to boost tourism. It’s going to make sure we don’t lose that many people to Vegas in the first couple rounds in the NCAA tournament.”

240 days ago
by Pat Evans

FanDuel excited about Kentucky launch

FanDuel is the market share leader in US sports betting, and so far the sportsbook appears happy about its rollout in the Bluegrass State.

“Kentucky is off to a strong start for FanDuel,” FanDuel SVP and General Manager Karol Corcoran said. “Customers are highly engaged and taking advantage of our ‘Bet $5, Get $200 in Bonus Bets’ offer, as well as our Super Boost for 1+ point to be scored in tonight’s Lions v. Packers game. We’re excited about today’s launch and look forward to offering more exciting ways for sports fans in Kentucky to engage with their favorite teams.”

240 days ago
by Pat Evans

Circa Sports announces Kentucky plans

The Kentucky Horse Racing Commission announced Circa Sports received a sports betting license last month, but the Las Vegas-based sportsbook announced its official plans Thursday. Circa enters the state through a partnership with Cumberland Run.

Despite the announcement, Circa still did not share a launch date, saying that will be shared soon.

“Circa Sports has experienced tremendous growth since our 2019 launch, and we’re thrilled to introduce our operations to the great Commonwealth of Kentucky,” said Circa Sports CEO Derek Stevens said. “We are grateful to our partners at Cumberland Run for bringing this to life and look forward to sharing what the brand has in store for Kentucky.”

240 days ago
by Pat Evans

FanDuelTV, FanDuel Racing ‘all in on Kentucky’

A FanDuelTV source tells LSR the “team is all in” on Kentucky right now. There is exclusive coverage of Churchill Downs fall meet, the channel’s, formerly TVG, first time broadcasting at Churchill in 12 years.

A Kentucky-centric commercial is running regularly as well on the channel.

240 days ago
by Pat Evans

Operator coalition celebrates Kentucky

The Sports Betting Alliance, which is made up of several major US sportsbooks, tweeted an alert this afternoon about the launch of online sports betting in Kentucky. The coalition is a big driver of legislative efforts across the country.

240 days ago
by Pat Evans

Kentucky adds to growing mobile map

Kentucky was the 34th state to launch in-person sportsbooks earlier this month.

With today’s online debut, the US sports betting map now has 25 states with statewide mobile sports betting.

Kentucky has nearly the same population, 4.5 million, as Louisiana. In its first year of operation, Louisiana sportsbooks handled $2.5 billion in wagers.