The bet365 US expansion will continue next month with its planned entrance into Kentucky sports betting.
The Kentucky Horse Racing Commission approved bet365 for a Kentucky sports betting service provider license Tuesday. Following the KHRC meeting, Sandy’s Racing and Gaming announced its partnership with bet365 for market access.
“We are thrilled to partner with Sandy’s Racing and Gaming,” a bet365 spokersperson said in the release. “Renowned as the best same game parlay experience and fastest in-play product in the industry, we’re looking forward to bringing the bet365 brand to the Bluegrass State.”
Kentucky sports betting launches with in-person sportsbook September 7. Online sportsbooks can go live September 28.
bet365 grows US footprint
After barely dipping its toes into US sports betting for the first several years after PASPA, bet365 is now starting to go deeper.
Earlier this year, reports of a US headquarters surfaced as it begins to make a more concerted effort in the country. The app is also live in:
Sandy’s Racing and Gaming deal
A $75 million development from Revolutionary Racing Kentucky and the Eastern Band of Cherokee Indians, Sandy’s Racing and Gaming will open this fall.
“This is an incredibly exciting time to be a sports fan in Kentucky,” Revolutionary Racing CEO Prentice Salter said. “Bet365 is a trusted, safe and fun way to place wagers on sports, and we are proud to partner with them and offer these options to fans across the Bluegrass State.”
Sandy’s Racing and Gaming also partnered with BetMGM, as each licensee can partner with up to three sportsbook brands. BetMGM will be the in-person sportsbook at Sandy’s Racing and Gaming in Ashland, Ky.
Kentucky sports betting options galore
Including bet365, the KHRC approved eight online sportsbook operators Tuesday. It also approved Kambi for in-person sports betting.
The other licensed sportsbooks are:
- Circa Sports
- Penn Sports Interactive