Several Arizona sports betting apps posted year-over-year gains in July.
According to figures released Tuesday by the Arizona Department of Gaming, three nationally recognized names and one local online operator increased summertime handle and revenue.
| Online sportsbook | July handle | Year-over-year increase | July revenue | Year-over-year increase |
|---|---|---|---|---|
| FanDuel | $113.7 million | +25% | $10.9 million | +57% |
| DraftKings | $102.4 million | +14% | $8.2 million | +474% |
| Caesars | $32.6 million | +20% | $1.9 million | +12% |
| Desert Diamond | $7 million | +862% | $210,000 | +20,677% |
All Arizona sports betting operators combined for $323.2 million in July handle, up 11% over the same month last year.
Arizona sports betting handle drops
While the top of the AZ sports betting market experienced annual handle gains, BetMGM went in the opposite direction in July. Its $43.3 million online handle was a 19% decline from July 2022.
Recent comments from MGM Resorts CEO Bill Hornbuckle suggest the user experience could be among reasons the app experienced a 24% drop in Arizona online handle through the first seven months of this year compared to 2022.
Hornbuckle told investors in August the BetMGM app experience needs to improve and that the “product is not where we want it to be.”
Promo spend, revenue mostly flat for BetMGM
In July, BetMGM offered Arizona sports bettors $1.7 million in free bets. It was about $93,000 more than the same month last year.
After deducting its promotional spend, the app generated $4.2 million in online revenue for July. Its online revenue was up a few hundred thousand dollars from last year.
Local AZ sports betting app stays hot
Local operator Desert Diamond continues to hang tough alongside other nationally recognized brands in Arizona. It has accepted the fifth-most betting dollars in 2023, ahead of Barstool Sportsbook, BetRivers, and others.
| Online sportsbook | YTD Handle |
|---|---|
| FanDuel | $1.3 billion |
| DraftKings | $994.6 million |
| BetMGM | $496.4 million |
| Caesars | $336.2 million |
| Desert Diamond | $131.1 million |
| Barstool | $107.5 million |
| BetRivers | $34.2 million |
| WynnBet | $32.6 million |
| Hard Rock | $31.3 million |
| Betfred | $23.1 million |
Desert Diamond’s $7 million online handle was the sixth most of the 16 Arizona sports betting apps to accept wagers in July.
Last July, it accepted just $732,000 in bets. Desert Diamond launched its online sportsbook in February last year.
Arizona sports betting in July
After deducting promotional bet credits, Arizona sportsbooks generated $26.8 million in monthly revenue. It was up nearly 80% over July 2022.
The Grand Canyon State collected just shy of $2.7 million in monthly sports betting taxes.
