FanDuel Sportsbook extended its lead over the Michigan sports betting competition in July.
MI sports betting apps accepted $200.8 million in online bets, with FanDuel taking $73.4 million, or 37%, of the total.
According to figures released Tuesday by the Michigan Gaming Control Board, it was FanDuel’s largest monthly share of online handle in 2023. FanDuel received 30% of all online handle in 2022.
Others lose MI sports betting market share
DraftKings Sportsbook surrendered a few percentage points of online Michigan sports betting handle in July.
Its $55.3 million in online handle accounted for 27.5% of all bets, down from 29% in June.
DraftKings gained ground in recent months, increasing its share of online handle from 25% in April.
BetMGM gives up ground too
BetMGM saw its share of online handle drop in July, too. The third-most popular Michigan sports betting app accepted $32.9 million in July bets.
Its 16% share of online handle was the lowest monthly percentage in 2023 for BetMGM. It claimed 23% of the online handle market in January.
According to LSR data, Michigan is the strongest market for BetMGM, although it does claim a double-digit market share in other states.
- Ohio: 16%
- Massachusetts: 14%
- Maryland: 12%
- Indiana: 10%
- Iowa: 10%
Revenue market reveals similar standings
Online sportsbooks in Michigan combined to produce $22.5 million in July revenue. FanDuel generated 40% of the total with $9 million.
DraftKings (25%) and BetMGM (18%) cleared $5.5 million and $4.1 million, respectively.
Barstool Sportsbook, soon to become ESPN Bet, was the only other online operator in July to generate more than $1 million in monthly revenue.
Michigan sports betting by the numbers
Total sports betting, including online and in-person betting, reached $208.8 million in July, with 96% of bets placed online.
The Great Lakes State collected $1.5 million in sports betting taxes for the month.
