Michigan Sports Betting Sees FanDuel Buck National Summer Trend

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Michigan sports betting

FanDuel Sportsbook extended its lead over the Michigan sports betting competition in July.

Michigan sports betting apps accepted $200.8 million in online bets, with FanDuel taking $73.4 million, or 37%, of the total.

According to figures released Tuesday by the Michigan Gaming Control Board, it was FanDuel’s largest monthly share of online handle in 2023. FanDuel received 30% of all online handle in 2022.

Others lose MI sports betting market share

DraftKings Sportsbook surrendered a few percentage points of online Michigan sports betting handle in July.

Its $55.3 million in online handle accounted for 27.5% of all bets, down from 29% in June.

DraftKings gained ground in recent months, increasing its share of online handle from 25% in April.

BetMGM gives up ground too

BetMGM saw its share of online handle drop in July, too. The third-most popular Michigan sports betting app accepted $32.9 million in July bets.

Its 16% share of online handle was the lowest monthly percentage in 2023 for BetMGM. It claimed 23% of the online handle market in January.

According to LSR data, Michigan is the strongest market for BetMGM, although it does claim a double-digit market share in other states.

Revenue market reveals similar standings

Online sportsbooks in Michigan combined to produce $22.5 million in July revenue. FanDuel generated 40% of the total with $9 million.

DraftKings (25%) and BetMGM (18%) cleared $5.5 million and $4.1 million, respectively.

Barstool Sportsbook, soon to become ESPN Bet, was the only other online operator in July to generate more than $1 million in monthly revenue.

Michigan sports betting by the numbers

Total sports betting, including online and in-person betting, reached $208.8 million in July, with 96% of bets placed online.

The Great Lakes State collected $1.5 million in sports betting taxes for the month.