DraftKings led all Indiana sports betting operators in online handle in July. With $77.5 million in July bets, DraftKings took 40% of all online betting wagers.
It is the second consecutive month DraftKings claimed the top spot over rival FanDuel. No other Indiana sports betting app handled more than 10% of online bets during the month.
Race for IN sports betting top spot
It has been a back-and-forth battle for monthly handle honors between DraftKings and FanDuel.
In the last 19 months, DraftKings claimed the most handle 10 times.
According to LSR data, since January 2022, market share of online handle for DraftKings is 34.12% compared to FanDuel’s 32.69%.
Barstool Indiana betting in July
Barstool Sportsbook accepted $3.7 million in online bets in July. It accounted for less than 2% of all dollars bet through IN sports betting apps.
Barstool’s parent company, PENN Entertainment, announced Tuesday it plans to launch ESPN BET. ESPN Bet is expected to launch this fall, meaning the Barstool Sportsbook brand will soon end in Indiana and other states where it is live.
Barstool has handled $57.4 million, or less than 3%, of all online sports betting dollars in Indiana this year. It has generated $2.9 million in revenue, 1.5% of all revenue across the market.
Betting by the numbers in July
In July, sports bettors in the Hoosier State spent $203.7 million. It was a slight dropoff from last July when online and in-person bets totaled $206.6 million.
Sportsbook revenue experienced a boost last month, though. Operators combined for $23.4 million, a 14% increase over July 2022 ($20.5 million.)
Indiana collected $2.2 million in sports betting taxes for the month.