MA Sports Betting Regulator Approves ‘21 And Over’ Rule For Stadium Ads

Written By

Updated on

MA sports betting

Fixed branding signage at venues in the MA sports betting market will require “21 and over” language. 

State regulators voted 3-2 on Thursday in favor of mandating that “21 and over” language appear on all standalone Massachusetts sports betting logos at Fenway Park, TD Garden and Gillette Stadium

This would include, for example, the DraftKings sign above the Green Monster needing to add “21 and over” language.

Parties will have 90 days to comply, with the rule going into effect as of Friday

Teams fight Massachusetts regulation

The Boston Bruins, Boston Celtics and Boston Red Sox submitted a letter to the Massachusetts Gaming Commission (MGC) opposing the regulation. 

Their argument centered on the following questions: 

Sportsbooks against change as well

A number of sportsbooks also opposed the regulation change:

MA sports betting rule compromise

Commissioner Eileen O’Brien wanted the language required on all sports betting logos. But other commissioners disagreed, and eventually a compromise was reached that would just require the carveout for sports venues. 

Commissioners Jordan Maynard, Nakisha Skinner and OBrien voted yes. Chair Cathy Judd-Stein and commissioner Bradford Hill voted no.

The Commonwealth already features some of the strictest advertising regulations in the country.