DFS Partnership / Sponsorship Tracker

[toc]In a scenario that echoes the battle between Full Tilt Poker and PokerStars for sponsored poker pros from 2006-2011, the two largest one-day fantasy sports sites — FanDuel and DraftKings — are currently engaged in a sponsorship arms race of their own.

And the two DFS titans aren’t alone, as several smaller DFS sites have secured big-name partnerships.

The table below outlines all the major partnerships and sponsorships involving one day fantasy sports that we’re aware of. Contact us with ones we missed. (Note: This listing no longer tracks sponsorship deals with individual athletes.) The length and terms of the deals are often not made public.

Click here for more details on the relationship between DFS sites and sports venues.

Daily fantasy sports and football

The NFL is the biggest prize left for daily fantasy sports sites to partner with. Because most of the revenue in DFS is based on fantasy football, striking a deal with the league would be a huge coup for either FanDuel or DraftKings.

The NFL officially said earlier this year that teams are limited to one-year deals. But now, most of the teams are now aligned with either FanDuel or DraftKings.

Here are the current known sponsorships:

SitePartnerTypeDateAbout the deal
DraftKingsAtlanta FalconsSports Team9/11/2015 (no longer active)More info
FanDuelBaltimore RavensSports team3/25/2015 (no longer active)More info
FanDuelBuffalo BillsSports Team4/22/2015(no longer active)More info
DraftKingsCarolina PanthersSports Team9/11/2015More info
FanDuelChicago BearsSports Team5/25/2015 (no longer active)More info
FanDuelCincinnati BengalsSports Team4/22/2015 (no longer active)More info
FanDuelCleveland BrownsSports Team4/22/2015More info
DraftKingsDallas CowboysSports Team9/11/2015More info
DraftKingsDenver BroncosSports Team9/11/2015More info
FanDuelDetroit LionsSports Team4/22/2015 (no longer active)More info
FanDuelGreen Bay PackersSports Team4/22/2015More info
FanDuelHouston TexansSports Team4/22/2015 (no longer active)More info
FanDuelIndianapolis ColtsSports Team4/22/2015 (no longer active)More info
FanDuelJacksonville JaguarsSports Team4/22/2015More info
DraftKingsKansas City ChiefsSports Team9/11/2015More info
DraftKingsMiami DolphinsSports Team9/11/2015 (no longer active)More info
DraftKingsMinnesota VikingsSports Team9/11/2015More info
DraftKingsNew England PatriotsSports team9/11/2015More info
DraftKingsNew York GiantsSports Team9/11/2015More info
FanDuelNew York JetsSports Team4/22/2015 (no longer active)More info
DraftKingsNFL Players AssociationOrganization9/29/2015More info
DraftKingsOakland RaidersSports Team9/11/2015 (no longer active)More info
FanDuelPhiladelphia EaglesSports Team4/22/2015 (no longer active)More info
DraftKingsPittsburgh SteelersSports team9/11/2015 (no longer active)More info
FanDuelSan Diego ChargersSports Team4/22/2015 (no longer active)More info
FanDuelLos Angeles RamsSports team3/25/2015 (no longer active)More info
FanDuelTampa Bay BuccaneersSports Team4/22/2015 (no longer active)More info
DraftKingsTennessee TitansSports Team9/11/2015 (no longer active)More info
FanDuelWashingtonSports team11/14/2014More info

Daily fantasy sports and hockey

The NHL may be the smallest of the four major sports in the US, but the game is massive in Canada, and Canada is also the second-largest DFS market in the world. DraftKings signed a historic multiyear contract with the National Hockey League (NHL) on November 10, 2014.

Terms of the agreement were not disclosed, but the deal is likely built around some type of equity share in DraftKings for the NHL.

DraftKings became the Official Daily Fantasy Game of the NHL, and is heavily promoted across the NHL’s digital platforms, including NHL.com, NHL Mobile and the NHL’s social media platforms.

DraftKings will also sponsor daily video previews for each regular-season game at NHL.com, and “Fantasy Players to watch” segments on one of NHL Network.

NHL teams can partner with any site they wish.

Here are the current known sponsorships:

SitePartnerTypeDateAbout the deal
DraftKingsBoston BruinsSports team11/10/2014More info
DraftKingsBuffalo SabresSports teamUnknown
DraftKingsChicago BlackhawksSports team11/10/2014More info
DraftKingsColorado AvalancheSports team11/10/2014More info
DraftKingsDetroit Red WingsSports team1/29/2015 (no longer active)More info
DraftKingsLos Angeles KingsSports team11/10/2014More info
DraftKingsNHLSports league11/10/2014More info
DraftKingsNY RangersSports team6/4/2015More info
DraftKingsPhiladelphia FlyersSports teamUnknown
DraftKingsPittsburgh PenguinsSports teamUnknown
DraftKingsSt. Louis BluesSports team11/10/2014 (no longer active)More info
DraftKingsToronto Maple LeafsSports teamUnknown

Daily fantasy sports and basketball

Not to be outdone by the DraftKings deal with the NHL, FanDuel and the National Basketball Association (NBA) entered into a multiyear agreement on Nov. 12, 2014.

According to reports, the NBA was granted an undisclosed equity share in FanDuel, and will showcase FanDuel’s free-to-play “Official One-Day Fantasy Basketball Game of the NBA.”

FanDuel will get advertising. A lot of advertising. The NBA Official One-Day Fantasy Basketball Game and FanDuel will be promoted across multiple NBA properties and channels, including NBA.com, NBA Mobile, as well as on TV with NBA partners ABC/ESPN and TNT.

It should be noted that the partnership does not prohibit individual teams from entering into their own partnership with FanDuel or a competing DFS site.

European operator PlayON struck a deal with the NBA for fantasy sports in a number of international jurisdictions.

Here are the current known sponsorships:

SitePartnerTypeSportDateAbout the deal
FanDuelAtlanta HawksSports TeamBasketball6/23/2015More info
DraftKingsBoston CelticsSports TeamBasketball12/12/2014More info
FanDuelBrooklyn NetsSports teamBasketball10/24/2014; renewed 6/23/15More info
FanDuelCharlotte HornetsSports TeamBasketball6/23/2015 (no longer active)More info
FanDuelChicago BullsSports teamBasketball11/12/2014; renewed 6/23/15 (no longer active)More info
FanDuelCleveland Cavaliers Sports teamBasketball6/23/15More info
FanDuelDallas MavericksSports teamBasketball11/12/2014; renewed 6/23/15More info
DraftKingsDenver NuggetsSports TeamBasketballUnknown
FanDuelDetroit PistonsSports TeamBasketball6/23/2015 (no longer active)More info
DraftKingsGolden State WarriorsSports teamBasketball1/30/2015More info
DraftKingsHouston RocketsSports teamBasketball12/20/2014 (no longer active)More info
FanDuelIndiana PacersSports TeamBasketball6/23/2015 (no longer active)More info
FanDuelLA LakersSports teamBasketball11/21/2014 (no longer active)More info
DraftKingsLos Angeles ClippersSports teamBasketball2/4/2015More info
FanDuelMemphis GrizzliesSports TeamBasketball6/23/2015 (no longer active)More info
FanDuelMiami HeatSports TeamBasketball6/23/2015 (no longer active)More info
FanDuelMilwaukee BucksSports TeamBasketball6/23/2015 (no longer active)More info
DraftKingsMinnesota TimberwolvesSports teamBasketball1/8/2015More info
FanDuelNBASports leagueBasketball11/12/2014More info
DraftKingsNew York KnicksSports teamBasketball6/4/2015More info
DraftKingsNew York LibertySports TeamWomen's Basketball6/4/2015More info
DraftKingsOklahoma City ThunderSports teamBasketballUnknown
FanDuelOrlando MagicSports teamBasketball8/22/2014; renewed 6/23/15More info
DraftKingsPhiladelphia 76ersSports teamBasketball12/2/2014More info
FanDuelPortland Trail BlazersSports teamBasketballUnknown (no longer active)
DraftKingsSacramento KingsSports teamBasketball2/4/2015More info
FanDuelSan Antonio SpursSports teamBasketballUnknown (no longer active)
DraftKingsToronto RaptorsSports teamBasketballunknown
FanDuelUtah JazzSports TeamBasketball6/23/2015 (no longer active)More info

Daily fantasy sports and baseball

DraftKings and Major League Baseball (MLB) actually started their relationship on March 24, 2014, partnering to offer a free-to-play one-day fantasy league called the Official Mini Fantasy Game of MLB.com. More recent reports revealed that MLB had already invested in DraftKings back in 2013 and had an equity stake in the site.

The relationship got a lot more serious a year later, however. DraftKings became the “Official Daily Fantasy Game” of MLB on April 2, 2015. The deal also made DraftKings an official sponsor of All-Star Week and “select Postseason events.”

DraftKings is also being promoted across the MLB media portfolio, including streaming and mobile properties.

Unlike deals with other leagues, the MLB-DraftKings deal means other DFS sites cannot sponsor individual teams.

Here are the current known sponsorships:

SitePartnerTypeDateAbout the deal
DraftKingsAtlanta BravesSports Team7/31/2015More info
DraftKingsBaltimore OriolesSports Team7/31/2015More info
DraftKingsBoston Red SoxSports Team7/31/2015More info
DraftKingsChicago CubsSports Team7/31/2015More info
DraftKingsChicago White SoxSports Team7/31/2015More info
DraftKingsCincinnati RedsSports Team7/31/2015More info
DraftKingsCleveland IndiansSports Team7/31/2015More info
DraftKingsColorado RockiesSports Team7/31/2015More info
DraftKingsDetroit TigersSports Team7/31/2015More info
DraftKingsHouston AstrosSports Team7/31/2015More info
DraftKingsKansas City RoyalsSports Team7/31/2015More info
DraftKingsLos Angeles AngelsSports Team7/31/2015More info
DraftKingsLos Angeles DodgersSports Team7/31/2015More info
DraftKingsMiami MarlinsSports Team7/31/2015More info
DraftKingsMilwaukee BrewersSports Team7/31/2015More info
DraftKingsMinnesota TwinsSports Team7/31/2015More info
DraftKingsMLBSports league3/24/2014
DraftKingsNew York MetsSports Team7/31/2015More info
DraftKingsNew York YankeesSports Team7/31/2015More info
DraftKingsOakland AthleticsSports Team7/31/2015More info
DraftKingsPhiladelphia PhilliesSports Team7/31/2015More info
DraftKingsPittsburgh PiratesSports Team7/31/2015More info
DraftKingsSan Diego PadresSports Team7/31/2015More info
DraftKingsSan Francisco GiantsSports Team7/31/2015More info
DraftKingsSt. Louis CardinalsSports Team7/31/2015More info
DraftKingsTampa Bay RaysSports Team7/31/2015More info
DraftKingsTexas RangersSports Team7/31/2015More info
DraftKingsWashington NationalsSports Team7/31/2015More info

Daily fantasy sports and soccer

Soccer-only DFS site Mondogoal was the first in the industry to ink a deal with a soccer team outside of the U.S. Since them, DraftKings and entered the UK market and starter partnerships with English Premier League teams.

In 2015, DraftKings signed a deal with the United States’ Major League Soccer.

Here are the current known sponsorships:

SitePartnerTypeDateAbout the deal
DraftKingsArsenalSports Team2/3/2016More info
DraftKingsLiverpoolSports Team2/3/2016More info
DraftKingsWatfordSports Team2/3/2016More info
DraftKingsMajor League SoccerSports League7/24/2015More info
MondogoalTottenham HotspurSports Team7/29/2015 (no longer active)More info
MondogoalLiverpoolSports Team6/1/2014 (no longer active)More info
MondogoalYahooMedia/DFS operator8/3/2015 (no longer active)More info
MondogoalChelsea FCSports Team1/19/2015 (no longer active)More info
MondogoalAS RomaSports Team8/1/2014 (no longer active)More info
MondogoalFC BarcelonaSports Team1/10/2015 (no longer active)More info
MondogoalWest Ham UnitedSports Team10/1/2014 (no longer active)
MondogoalValenciaSports TeamUnknown (no longer active)More info
OulalaLeicesterSports Team11/20/2015More info

Other partnerships, past and present

DraftKings and ESPN

DraftKings and ESPN announced they had reached an exclusive partnership that kicks in in 2016. That deal, however, was called off soon after it started, likely because of monetary concerns for DraftKings.

Daily fantasy sports and mixed martial arts

DraftKings showed its commitment to promoting mixed martial arts DFS contests, signing a deal with the Ultimate Fighting Championship (UFC) on Feb. 26, 2015. That deal was apparently for just one year, and is no longer active.

At the time, the deal made DraftKings the Official Daily Fantasy Sports Partner of the UFC, which includes prominent stadium and PPV brand placement for all major events, as well as joint promotion across all UFC web properties and social channels. DraftKings also offers UFC-themed experiences and prize packages.

DraftKings and WSOP

DraftKings was one of the primary sponsors of the 2014 World Series of Poker (WSOP). In 2015, DraftKings and the WSOP agreed on a tournament-specific deal, in which half the field was paid, mimicking the format of DraftKings’ “50/50” contests. DraftKings’ presence could be felt throughout the 2015 WSOP, with its logo on the felt of every table, a “fantasy lounge,” and promotion in the final table studio.

The deal for 2015 and beyond was called off soon after Nevada ruled that DFS was gambling and required a gaming license, forcing DraftKings to pull out of the state.

Here is a look at some of the other major partnerships in the DFS world:

SitePartnerTypeSportDateAbout the deal
DraftKingsESPNMediaAll6/25/2015; deal no longer in placeMore info
FanDuelSB NationMediaAll7/7/2014 More info
DraftKingsMadison Square GardenArena/StadiumBasketball/Hockey6/4/2015More info
DraftKingsStaples CenterArena/StadiumBasketball/Hockey7/13/2015More info
FanDuelSportradarMediaFootball8/26/2015More info
DraftKingsBreeders CupEventHorse racing9/8/2014More info
DraftKingsUFCSports leagueMMA2/25/2015; now inactiveMore info
DraftKingsInternational Speedway CorporationArena/StadiumNASCAR8/10/2015More info
DraftKingsRace Team AllianceOrganizationNASCAR7/2/2015More info
DraftKingsWorld Poker TourEventPoker11/1/2013More info
DraftKingsWorld Series of PokerEventPoker5/28/2014; now inactiveMore info

Free agent: PGA Tour

Fantasy golf is the hot new vertical in DFS. DraftKings ran a contest in April around the Masters that guaranteed $2.2 million, with $1 million to first place. And the contests around the majors got bigger from there.

The PGA Tour, however, appears to be keeping DFS at arm’s length during legal uncertainty surrounds the industry.

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