FanDuel bettors that opt-in with their Prime Video account can have their Thursday Night Football bets tracked live during the game stream on Amazon.
The feature debuted last year with NBA on Prime and kicks off for football this Thursday with the Detroit Lions at the Buffalo Bills.
Along with their own bets, bettors will see “rotating feed of live odds, lines and probabilities associated with popular bets, including moneylines, spreads, totals, parlays, and more,” according to Tuesday‘s Amazon MGM Studios release. The example image showed live FanDuel lines as well as the status of multiple bets, including information on all three legs of a same-game parlay.
Early signs positive on NBA integration
Flutter has only ever broken out stats about the NBA integration with Amazon once, and it came just weeks after launch on the third quarter 2025 earnings call.
“Our new partnership with Amazon Prime, we’re very excited about and the integrations look like they’re working well for us,” CFO Rob Coldrake said. “From a financial perspective, we’ve seen significant improvement in the NBA parlay handle mix year-on-year.
“So talking over 1,100 basis points improvement year-on-year, which is flowing through into a healthy product mix as well.”
FanDuel wants more customers
Flutter admitted to mishandling promotions over the fourth quarter last year, which led to a decline in sports betting market share for FanDuel.
The parent company plans to claw some of that back this football season with an increased marketing budget. Unfortunately for Flutter, pushing the limit on customer acquisition is not a unique plan this year.
DraftKings hit the streets with free gas in four major predictions states and offered promotions across its entire suite of products a week before the NFL season kicked off.
Fanatics, meanwhile, joined the two U.S. sports betting leaders as the third official sports betting partner of the NFL.
