FanDuel, GeoComply Renew Partnership Ahead of NFL Season

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FanDuel and GeoComply have renewed their long-running partnership with a new multi-year deal, extending its 13 years of collaboration on identity verification and fraud prevention just as the industry prepares for football’s peak betting volume.

“FanDuel and GeoComply have grown up together, from their first regulated state to nationwide scale,” GeoComply CEO Kip Levin said. “What’s been interesting is everything we’ve built together on top of those signals since: fraud and abuse detection, frictionless authentication, market insights. The kind of intelligence that is key to operators’ compliance at scale.”

Geolocation and identity verification is at the core of regulated sports betting and online casino play, which FanDuel operates across 26 markets in the U.S.

What the deal covers

As it has over the course of the relationship, GeoComply will continue to provide FanDuel identity verification and fraud prevention technology. FanDuel must remain in compliance with customer eligibility checks, registration and compliance safeguards.

In addition, GeoComply will place forward-deployed engineers directly inside FanDuel’s product and operations teams to deepen the use of location and device intelligence, behavioral signals and real-time fraud detection.

“GeoComply has been an important partner as we’ve built a platform our customers can trust,” FanDuel President Christian Genetski said in Monday‘s statement. “Our focus has always been on delivering a great customer experience while operating with the highest standards of integrity and compliance. We’re excited to continue working with GeoComply in the years ahead.”

Billions of player checks for FanDuel

Regulated operators cannot operate with strong geolocation services and know-your-customer compliance, which is especially relevant just before college football and NFL season kicks off.

GeoComply has handled billions of player checks for FanDuel, recording 99.7% pass rates and 99.999% service availability through peak betting times like Super Bowls and new market launches.

In preparation for football season, GeoComply has already announced partnership extensions with Caesars, DraftKings and Hard Rock.

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