BetFanatics will be powered by Amelco, as LSR reported in April and was confirmed in a MA sports betting hearing Wednesday.
The operator confirmed its usage of the B2B supplier during its online Massaschusetts sports betting license suitability review Wednesday with the MA Gaming Commission.
CEO Matt King confirmed in the operator’s presentation that BetFanatics will launch its online gaming platform in Q1 2023, “and will deploy that product to the majority of legal online sports wagering states before September 2023.”
MA will launch legal online sports betting in early March prior to the NCAA Tournament.
Fanatics in MA sports betting
There is much anticipation around Fanatics Sportsbook, and whether it can make a dent in the existing market. Currently, both market and revenue shares are largely dominated by FanDuel, DraftKings, BetMGM and Caesars.
Fanatics ramped up its hiring process and grew a team featuring several accomplished executives in the sports betting space. It also holds sports wagering licenses in Maryland and Ohio, and has five other license applications pending.
“We can be the No. 1 player in the world in (sports betting) in 10 years,” Fanatics CEO Michael Rubin said told Sports Business Journal in February.
Top-secret tech presentation Thursday
Unfortunately, the public will not be able to see its online sports betting app before launch.
The MGC agreed to BetFanatics’ request to protect trade secrets and conduct its tech presentation in executive session Thursday. The MGC will then go back to public meeting to finish out the two-day suitability review.
Its presentation was cut short Wednesday due to some commissioners having other commitments.
Odds and ends
Amelco has also powered Fubo (no longer in sports betting), PlayUp, Fox Bet and Hard Rock.
Fanatics is under the same license umbrella as Barstool Sportsbook via Plainridge Park Casino.
During the responsible gaming portion of its presentation, Fanatics noted that it will not advertise in areas where patrons will be predominantly under 21 years old, including on MA college campuses.