On the same day Kansas sports betting launched, BetMGM inked a deal with the region’s NFL team.
BetMGM announced a multi-year partnership with the Kansas City Chiefs as Kansas sports betting was just hours from launching. BetMGM is “one of the team’s first sports betting partners,” indicating it is not an exclusive agreement.
“As an industry leader in the space, we are excited to welcome BetMGM to Chiefs Kingdom,” Chiefs President Mark Donovan said in the release. “We have invested significant time and energy advocating for sports wagering legislation and today’s announcement is going to open the doors for our fans to add to their experience for the 2022 season and beyond.”
BetMGM Kansas City Chiefs deal details
BetMGM will receive signage throughout GEHA Field at Arrowhead Stadium. The sportsbook will also provide content to the Chiefs’ digital channels with special offers and prizes for fans.
Kansas sports betting launches a week before the NFL season starts. BetMGM has multiple other NFL team partnerships, including the Arizona Cardinals and Detroit Lions.
“With a rich history and a passionate fan base, the Kansas City Chiefs are an ideal partner,” BetMGM Chief Revenue Officer Matt Prevost said in the release. “As we launch our sports betting platform in Kansas, we look forward to elevating the game day experience for Chiefs fans throughout the region.”
Chiefs central to Kansas sports betting
While the Chiefs are actually based in Missouri, the NFL team was a key piece of the Kansas sports betting legislation.
Legislators earmarked a piece of the tax on sports betting revenue to go toward a fund to bring a team to the state. That fund specifically targeted a reported rumor of a Chiefs’ move.
The Chiefs, however, have remained committed publicly to staying in Missouri.
BetMGM grows sports betting footprint
With Thursday’s launch, BetMGM is now live in 24 US sports betting markets. BetMGM also entered Ontario sports betting in April.
BetMGM holds a 23% sports betting and iGaming market share in states it is live in, according to the most recent Entain earnings call, Entain owns 50% of the sportsbook through its joint venture with MGM Resorts.